Entrepreneurship: And think about it as “understanding the creation of an enterprise or business that has the chance of profit or success”.
What drives people, or what excites people?
Money
Independence
Freedom
Create (products, relationship, business connections, jobs, companies)
Help
Very few people, less than 5% in the US, are entrepreneurs. Why?
Risky (money and time)
Failure
Peer Pressure
Family Pressure
Cost Opportunity
what does it take to succeed as an entrepreneur?
Motivation
The Idea
Business Plan
Marketing Plan
Financial Statements
Opportunity Analysis
what does it take to succeed as an entrepreneur?
Opportunity Discovery
Opportunity Analysis
Effective & Efficient Decision-Making
Summary
By first understanding our motives and goals for the study of entrepreneurship, we can being to understand
Opportunity discovery
Opportunity analysis
Entrepreneurial decision-making
Who is an “entrepreneur”? who is the entrepreneur?
Lifestyle vs. Fast Growth?
Single Restaurateur vs. Online Food Retailer Local Goal vs. Global Goal?
One Homeless Shelter vs. Global Education Program on Ways to Reduce Homelessness
Low tech vs. High tech?
Chocolate Shop vs. Chocolate Fountain Manufacturer Serial vs. Multiple?
Start-Ups in Series vs. Start-Ups in Parallel Start up, Inherit, or Purchase? Franchisees?
Summary
Entrepreneurs develop ideas into actions.
Entrepreneurship, creativity, and innovation
The Role of Creativity
Creativity
– The generation of ideas that result in the improved efficiency or effectiveness of a system
Two important aspects of creativity
– Process: Designed to attain a solution
– People: Resources for the solution
The Nature of the Creative Process
Creativity is a process that can be developed and improved. Some individuals have a greater aptitude for creativity than others. All can learn.
Typical Creative Process
– Phase 1: Background or