Examining the Use of Social Media and Its Impact on Corporate Commerce Essay Essay Example

| | Title | Examining the Use of Social Media |

Assessment A, Part One - Examining the Use of Social Media and its Impact on Corporate Commerce | Determine the pros and cons of the listed social media sites. | Blogger Con: Too much information - public disclosure
Blogger Pro: Ability to receive instant feedback from product demographic
Digg Con: Not a good way to build buzz in the beginning
Digg Pro: Not a good way to build buzz in the beginning
Facebook Con: Ability to incorporate elements of other social media sites
Facebook Pro: Ability to incorporate elements of other social media sites
Facebook Pro: Ability to filter comments via an approval mechanism
Flickr Con: Limited access from target audience
Flickr Pro: Media convergence - showing text, screen shots, videos
Metacafe Con: Not relevant to the niche audience
Metacafe Con: Not a good way to build buzz in the beginning
Metacafe Pro: Character limits
Twitter Con: Too much information - public disclosure
Twitter Con: Ability to receive instant feedback from product demographic
Twitter Pro: Ability to post relevant, up-to-the-minute news and updates
Twitter Pro: Ability to create a community
Youtube Con: Security - possible transmission of untrustworthy links
Youtube Pro: Media convergence - showing text, screen shots, videos
Youtube Pro: Mobility - viewing on a cell phone adds to the audience
Youtube Pro: Ability to incorporate elements of other social media sites | |

Assessment B - Examining the Use of Social Media and its Impact on Corporate Commerce | How can social media sites help us build our brand? | Reaching the huge amount of people, with little cost, with the ability to monitor customer feedback and delete what is necessary. | | How can we best reach our target audience? | Facebook has a huge group of members, but using their advertising service we will be able to appeal to millions of potiential customers | | How can it help our corporate