F&N Strategic Management
STEP 1 :EXISTING MISSION, VISSION AND STRATEGIES
Vision: “To be a world-class multinational enterprise with an Asian base, providing superior returns with a focus on the Food & Beverage, Properties and Publishing & Printing businesses.”
Mission: “To be a world-class multinational enterprise providing superior returns to our shareholders, excellent value for our customers and a rewarding career for our employees.”
STRATEGIES
F&N existing strategy is differentiation , this is through product innovation (coming up with new products), brand name (Magnolia, Seasons, 100 plus), distribution channels (the Asian region and also soon the Middle East with its Halal certification)
STRENGTHEN AND GROW THE CORE Maximize synergies and grow organically in existing business units to secure leadership positions;
BUILD AND EXPAND THE CORE Seek inorganic growth through strategic mergers, acquisitions and alliances that leverage on our core competencies;
DEVELOP AND EXPAND INTO NEW MARKETS Expand into new overseas markets to tap new sources of growth and to achieve better market diversification; BUILD AND LEVERAGE ON BRAND EQUITY
Invest in a strong portfolio of internationally recognized brands, supported by product innovations and quality improvements;
IMPROVE EARNINGS YIELD AND PERFORMANCE Manage capital allocation to maximize returns and maintain a policy of improved payouts for shareholders.
STEP 2 : DEVELOP VISSION AND MISSION STATEMENT FOR THE ORGANIZATION
VISSION: To be a global Food & Beverage leader in the food & Beverage world
MISSION: Developing our employee’s capability through our unique philosophy and self concept to achieve customer satisfaction as well as reputable relationship with society in order to achieve high profitability.
STEP 3
OPPORTUNITY
1) Strong demand for real estate property in Asia 2) Heineken offers $5.6billion to realize value 3) High demand of product 4) Opportunity
Vision: “To be a world-class multinational enterprise with an Asian base, providing superior returns with a focus on the Food & Beverage, Properties and Publishing & Printing businesses.”
Mission: “To be a world-class multinational enterprise providing superior returns to our shareholders, excellent value for our customers and a rewarding career for our employees.”
STRATEGIES
F&N existing strategy is differentiation , this is through product innovation (coming up with new products), brand name (Magnolia, Seasons, 100 plus), distribution channels (the Asian region and also soon the Middle East with its Halal certification)
STRENGTHEN AND GROW THE CORE Maximize synergies and grow organically in existing business units to secure leadership positions;
BUILD AND EXPAND THE CORE Seek inorganic growth through strategic mergers, acquisitions and alliances that leverage on our core competencies;
DEVELOP AND EXPAND INTO NEW MARKETS Expand into new overseas markets to tap new sources of growth and to achieve better market diversification; BUILD AND LEVERAGE ON BRAND EQUITY
Invest in a strong portfolio of internationally recognized brands, supported by product innovations and quality improvements;
IMPROVE EARNINGS YIELD AND PERFORMANCE Manage capital allocation to maximize returns and maintain a policy of improved payouts for shareholders.
STEP 2 : DEVELOP VISSION AND MISSION STATEMENT FOR THE ORGANIZATION
VISSION: To be a global Food & Beverage leader in the food & Beverage world
MISSION: Developing our employee’s capability through our unique philosophy and self concept to achieve customer satisfaction as well as reputable relationship with society in order to achieve high profitability.
STEP 3
OPPORTUNITY
1) Strong demand for real estate property in Asia 2) Heineken offers $5.6billion to realize value 3) High demand of product 4) Opportunity
References: http://www.nzte.govt.nz/explore-export-markets/market-research-by-industry/Food-and-beverage/Documents/Food%20and%20Beverage%20Market%20in%20Singapore%20July%202011.pdf http://www.fraserandneave.com/FN_awards.asp http://markets.ft.com/research/Markets/Tearsheets/Financials?s=F%26N:KLS S&P report 2004, vol.6.published on Fortune magazine titled “Asean emerging brands”. Fraser and Neave Annual report 2011. http://www.fundinguniverse.com/company-histories/fraser-neave-ltd-history/ http://www.fraserandneave.com/library/F&N-AR2011.pdf