FALVORx And CarePages
Discussion Question
1)In this chapter an opportunity is defined as being (1) Attractive (2) Durable (3) Timely, and (4) anchored in a product or service that creates value for it buyer or end users. To what extend do FLAVORx and CarePages meet each of these tests of an opportunity?
Ans) FLAVORx and Care pages meet all of these opportunities
FLAVORx
Attractive; helps founder’s child
Durable; long-term demand not based on a trend
Timely; solution to “icky” tasting medicine is urgent
Consumers need better tasting medicine
CarePages
Attractive; helps founder’s friends show they care
Durable; satisfies human need to connect
Timely; hospitals using CMS can add CarePages to improve PR
Value in connectivity and social capital
2)Why do you think the idea of FLAVORx wasn’t developed by a large pharmaceutical company long before Kenny Kramm came along, and the idea for CarePages wasn’t developed by a hospital long before Eric Langshur came up with the idea?
Answer 2 FLAVORx
Pharmaceutical companies don’t have children that won’t swallow their meds
Laws in the US require meds to treat or cure illness, but not to taste good
The average time it takes for a new drug to pass R&D, and be certified by US Food and Drug Admin. (FDA) is 12 years.
Only 1 in 5,000 drugs invented survives R&D testing and makes it to market
Good taste is not a priority
CarePages
The hospital priority is patient satisfaction, treating illness and saving lives, not social networking
Doctors and nurses are worried about giving correct patient care, and avoiding mal-practice lawsuits
Some hospitals only recently installed information management systems (EES,CMS, EMS), so managing a social networking site is troublesome.
Question 3)Why do you think CarePages markets its product to hospitals rather than directly to consumers, like MySpace and Facebook do?
3)Why do you think CarePages markets its product to hospitals rather than directly to consumers, like MySpace and Facebook do?
1)In this chapter an opportunity is defined as being (1) Attractive (2) Durable (3) Timely, and (4) anchored in a product or service that creates value for it buyer or end users. To what extend do FLAVORx and CarePages meet each of these tests of an opportunity?
Ans) FLAVORx and Care pages meet all of these opportunities
FLAVORx
Attractive; helps founder’s child
Durable; long-term demand not based on a trend
Timely; solution to “icky” tasting medicine is urgent
Consumers need better tasting medicine
CarePages
Attractive; helps founder’s friends show they care
Durable; satisfies human need to connect
Timely; hospitals using CMS can add CarePages to improve PR
Value in connectivity and social capital
2)Why do you think the idea of FLAVORx wasn’t developed by a large pharmaceutical company long before Kenny Kramm came along, and the idea for CarePages wasn’t developed by a hospital long before Eric Langshur came up with the idea?
Answer 2 FLAVORx
Pharmaceutical companies don’t have children that won’t swallow their meds
Laws in the US require meds to treat or cure illness, but not to taste good
The average time it takes for a new drug to pass R&D, and be certified by US Food and Drug Admin. (FDA) is 12 years.
Only 1 in 5,000 drugs invented survives R&D testing and makes it to market
Good taste is not a priority
CarePages
The hospital priority is patient satisfaction, treating illness and saving lives, not social networking
Doctors and nurses are worried about giving correct patient care, and avoiding mal-practice lawsuits
Some hospitals only recently installed information management systems (EES,CMS, EMS), so managing a social networking site is troublesome.
Question 3)Why do you think CarePages markets its product to hospitals rather than directly to consumers, like MySpace and Facebook do?
3)Why do you think CarePages markets its product to hospitals rather than directly to consumers, like MySpace and Facebook do?