feasibility workplan
WORKPLAN TEAM # __
Objective
Action steps required to reach objective
Specific output
Responsibility
Deadline
Status
Get feedback from rental and permission research
Decide the expenditure
Research on the rental of local fitness or dancing institutions including Western Dancing Program
Ensuring dancing permission for studio
Calculate the expenditure on decoration and computer etc. expenditure summary
Yuyao Cheng
Mark
Jan 1st
Done
Indentify the competitors
Indentify the sources and advantages that they process.
Research on western dancing program, and other direct competitors mainly by visiting or taking the classes.
Secondary research on each institutions including customer satisfaction.
Analysis the top three competitors(the price and the amount of members professionalism and scale)
Compare the advantages between each competitors and our company.
Yang Li
Yuxiang Gong
Jan 5th
Done
Indentify target customers Research on the demand of each target groups Contact with major clubs at western and kings, ensure the events that we can involve in campus
Contact with Westpark church, establish the cooperation relationship(off campus)
Visit kings college international office, ensure how much we could involve in their program (Bridging week, multi cultural program etc.)
Build up the relationship with some stores in downtown and mason mall , which has some relationship with fitness or dancing like Running room, Spa etc. to larger our customer base (purchase up to certain level can get a free lesson from us)
Follow the London community news via website, participate certain events related to dance as a advertisement to larger customer base. Approximate the proportional revenue from three activities
Initially decide the start size
Yang Li
Ruihan liang
Mark Malion
Jan 12th
In process Select strategy
Establish the initial system
Design the advertisement plan
Objective
Action steps required to reach objective
Specific output
Responsibility
Deadline
Status
Get feedback from rental and permission research
Decide the expenditure
Research on the rental of local fitness or dancing institutions including Western Dancing Program
Ensuring dancing permission for studio
Calculate the expenditure on decoration and computer etc. expenditure summary
Yuyao Cheng
Mark
Jan 1st
Done
Indentify the competitors
Indentify the sources and advantages that they process.
Research on western dancing program, and other direct competitors mainly by visiting or taking the classes.
Secondary research on each institutions including customer satisfaction.
Analysis the top three competitors(the price and the amount of members professionalism and scale)
Compare the advantages between each competitors and our company.
Yang Li
Yuxiang Gong
Jan 5th
Done
Indentify target customers Research on the demand of each target groups Contact with major clubs at western and kings, ensure the events that we can involve in campus
Contact with Westpark church, establish the cooperation relationship(off campus)
Visit kings college international office, ensure how much we could involve in their program (Bridging week, multi cultural program etc.)
Build up the relationship with some stores in downtown and mason mall , which has some relationship with fitness or dancing like Running room, Spa etc. to larger our customer base (purchase up to certain level can get a free lesson from us)
Follow the London community news via website, participate certain events related to dance as a advertisement to larger customer base. Approximate the proportional revenue from three activities
Initially decide the start size
Yang Li
Ruihan liang
Mark Malion
Jan 12th
In process Select strategy
Establish the initial system
Design the advertisement plan