Executive Summary 1
Introduction, Profile & Mission Statement 2
1. Ratio Analysis 3
1.1 Profitability 3
1.2 Liquidity 5
1.3 Working Capital Efficiency 6
1.4 Long Term Financial Structure 7
1.5 Investors Ratio 8
2. Challenges Faced By Senior Management 10
3. SWOT Analysis 11
4. Porter’s Five forces Analysis 14
5. Empirical Observation of M&S 15
6. Limitations of Ratio Analysis 18
7. Conclusion 20
8. Bibliography 21
List of Figures
Figure 1.Profitability Graph for M&S 3
Figure 2.Liquidity Graph for M&S 5
Figure 3.Working Capital Efficiency Graph for M&S 6
Figure 4.Long Term Financial Structure of M&S 7
Figure 5.Investors Ratio Graph for M&S 8
Figure 6.Five Forces Analysis 15
Figure 7.Market Share of M&S, Next & Tesco 16
Figure 8. M&S Customers