Table of contents 0.0 Introduction ------------------------------------------------------- 1 1.0 Strategy Analysis ------------------------------------------------------ 1
2.0 Accounting Analysis --------------------------------------------------------- 4
3.0 Financial Analysis --------------------------------------------------------- 9
4.0 Prospective Analysis -------------------------------------------------------- 18
5.0 Conclusion and Recommendation --------------------------------------- 19 6.0 Reference ------------------------------------------------------- 20
7.0 Appendix --------------------------------------------------------- 20
Executive Summary
The purpose of the report is to valuate the performance of David Jones Ltd through a fundamental analysis. The report consists of strategy Analysis, accounting Analysis, financial Analysis and prospective Analysis. According to the analysis, a healthy and effective operation can be identified. The value of DJSs is calculated by three different methods using the result from the forecast. Finally a recommendation of buy for the stock of DJSs is made based on the analysis report.
0.0 Introduction
After the shock by financial crisis, the global economy is experiencing a relaxed period, consumer spending tends to increase over years and revive the retail industry. David Jones Ltd (DJs) as one of the top companies in the industry is performing well. This report will focus on the recent performance of David Jones Ltd and analyse the public information and numerical data that DJs Ltd provides. Besides the value of DJs will be calculated by three different methods. The report includes five main parts: Macroeconomic analysis, Accounting analysis, Financial analysis, Prospective analysis and finally with a recommendation that is helpful