Preview

Ford Motor Business Analysis Essay Example

Powerful Essays
Open Document
Open Document
2577 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Ford Motor Business Analysis Essay Example
TABLE OF CONTENTS 1.0 INTRODUCTION 1 2.0 INTERNAL AND EXTERNAL ANALYSIS ON THE BUSINESS ENVIRONMENT OF FORD MOTOR 2 2.1 INTERNAL ENVIRONMENT 2 2.2 EXTERNAL ENVIRONMENT 4 2.2.1 ECONOMIC 4 2.2.2 TECHNOLOGICAL 4 2.2.3 POLITICAL/LEGAL 5 3.0 KEY SUCCESS FACTORS OF FORD MOTOR COMPANY 6 4.0 CAN FORD BECOME A MARKET LEADER IN AUTOMOBILE INDUSTRY IN RECENT YEARS? 7 5.0 SWOT ANALYSIS FOR FORD MOTOR COMPANY 8 5.1 STRENGTHS 8 5.1.1 STRONG FORD ASIA, AFRICA AND FORD MAZDA OPERATIONS 8 5.1.2 GROWING FORD EUROPE AND PREMIER AUTOMOTIVE GROUP OPERATIONS 8 5.2 WEAKNESSES 9 5.2.1 WEAKENING NORTH AMERICAN AUTOMOTIVE 9 5.2.2 TARNISHED BRAND IMAGE 9 5.3 OPPORTUNITIES 9 5.3.1 THE WAY FORWARD PLAN 9 5.3.2 HYBRID VEHICLES 9 5.3.3 OPPORTUNITIES IN INDIA AND CHINA 9 5.4 THREATS 10 5.4.1 RISING RAW MATERIAL PRICES 10 5.4.2 INCREASING COMPETITION 10 5.4.3 LOW CAPITAL SPENDING 10 6.0 CONCLUSION 11 7.0 REFERENCE 12

1.0 INTRODUCTION

Ford Motor Company is an American multinational automotive industry. They sell automobiles and commercial vehicles under the brand, Ford and luxury vehicles under the brand, Lincoln. Ford Motor Company has also produced heavy trucks, tractors and automotive components in the past years. .Ford Motor Company's headquarters is in Dearborn, Michigan, US. Ford Motor Company was founded by Henry Ford and was established on the 16th of June, 1903. Ford Motor Company has it's "One Ford" mission and vision which is "One Team, One Plan, One Goal".

2.0 INTERNAL AND EXTERNAL ANALYSIS ON THE BUSINESS ENVIRONMENT OF FORD MOTOR
2.1 INTERNAL ENVIRONMENT

Ford Motor Company's aims and objectives are combined into one which is known as ONE Ford. The goal of ONE Ford is to create an exciting and viable company with profitable growth for all. ONE Ford was put together to produce great products with high quality, green, safe and smart. It is also to establish a strong business which is based on a balanced portfolio of
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    The Company's Dilemmas Facing Ford Motor Company
    • 1512 Words
    • 7 Pages

    The Company's Dilemmas Facing Ford Motor Company

    Ford continues to prosper as it earns an operating profit of $463 million in 2011 than it did the prior year. Also Ford has released dividend shares to stockholders, which is the first payout since 2006. Ford’s corporate citizenship includes employee volunteering in community projects. Key initiatives that drive the company is: an aggressive restructure to operate profitability at existing demands and changes to a model mix; accelerate a development of new products to which customer’s value; finance a plan to improve the balance sheet; work together as one team that leverages global…

    • 1512 Words
    • 7 Pages
    Good Essays
    Read More
  • Powerful Essays

    F150
    • 2530 Words
    • 11 Pages

    F150

    In this section we discuss the actors close to the Ford Company that affect its ability to serve its customers. We have already discussed the company in the previous paragraph, but let’s look key player of the management group; William Clay Ford, Jr who is the Executive Chairman and Chairman of the Board has the overall responsibility to defining and setting the company objective and goal which is express in the Fords mission state “ONE Ford” which place the important of working together as one team. Next there is Joseph Bakaj is the Vice President of Ford Product Program and Product Development in which research and development (R & D) falls under. Research and development is responsible for accelerating the development of new vehicles (trucks for this paper) that customers will purchase. The second item is the suppliers, in many cases these are Fords partners, Cisco and Microsoft does not provide automotive parts but they supply software which runs the hand free and telecommunication…

    • 2530 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Good Essays

    The Approximate Size of My Tumor
    • 407 Words
    • 2 Pages

    The Approximate Size of My Tumor

    TITLE OF ESSAY: An Analysis of the author’s use of reflection in “The Approximate Size of my Tumor”…

    • 407 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Dodge V. Ford Motor Company 170 N. W. 668
    • 716 Words
    • 3 Pages

    Dodge V. Ford Motor Company 170 N. W. 668

    The Ford Motor Company is an American multinational automaker that was incorporated on June 16, 1903 by Henry Ford. In today’s world Ford is the second largest automaker in the U.S. and the fifth-largest in the world based on annual vehicle sales in 2010. Henry Ford became famous for his methods of large scale manufacturing, management and the use of the assembly lines in his factories. Another very important event in the history of Ford Motor Company, and also a very important case in legal terms, was Dodge v. Ford Motor Company, 170 N.W. 668, Michigan Supreme Court 1919. This case was very important to the legal system because it reinforced the idea that corporations are accountable to making a profit for the stockholders.…

    • 716 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Labor Laws and Unions Ford Motor
    • 1052 Words
    • 5 Pages

    Labor Laws and Unions Ford Motor

    The Ford Motor Company was established by Henry Ford in Dearborn, Michigan, in 1903 (Bellis, 2012). With the use of the first assembly line, Ford became known for the development of mass production. Henry Ford gained notoriety by shortening the workday of his employees, paying his workers high wages and believing unionization was not necessary (Bellis, 2012). On June 20th 1941 the Ford Motor Company signed its first contract with the United Automobile Workers of America and Congress of Industrial Organizations (UAW – CIO) ("Ford Signs First Contract With Autoworkers ' Union," 2012). The Ford Motor company employs about 164,000 people and recorded revenues of $136,264 million during the financial year ending December 2011 (Research & Markets, 2012.)…

    • 1052 Words
    • 5 Pages
    Good Essays
    Read More
  • Better Essays

    Business Ethics Case Study: Ford Pinto
    • 1043 Words
    • 5 Pages

    Business Ethics Case Study: Ford Pinto

    Ford Motor Company Mission Statement (1996), “We are a global family with a proud heritage passionately committed to providing personal mobility for people around the world."…

    • 1043 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    Ford Marketing Mix
    • 948 Words
    • 4 Pages

    Ford Marketing Mix

    Ford Motor Company is a century old company that laid the foundation for American auto makers (Wikipedia, 2011). Henry Ford understood early on that to be successful his company would need to be self reliant; from that idea the assembly line was introduced. Ford now offers a variety of vehicles from cars and trucks to ambulances, buses, and tractors. Today, consumers have hundreds of options to choose from when selecting a vehicle from any one of the major players in the auto industry. To keep their company competitive, Ford has use a combination of extremely effective promotional tactics.…

    • 948 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Case Analysis for Ford Motor Company
    • 4705 Words
    • 17 Pages

    Case Analysis for Ford Motor Company

    Ford Motor Company (“Ford”) has been a leader in the auto industry. However, over the past few decades Ford has continued to lose market share to foreign competition. The current weak U.S. economy combined with rising fuel prices and increased political pressures regarding global warming presents several challenges to Ford and the entire auto industry.…

    • 4705 Words
    • 17 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Changan Ford Joint Venture
    • 327 Words
    • 2 Pages

    Changan Ford Joint Venture

    The ford motor company is one of the world largest car companies. Founded in 1903 by Mr Henry Ford founded in Detroit, the United States. Now the ford motor company is the world's super multinational company, headquater loate on dearborn, Michigan state in the United States. Ford logo is to use English Ford Ford, blue with white letters. As founder Henry Ford, like little animals, so the logo designer painted a small white rabbit like ford English pattern.…

    • 327 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Financial Statement Analysis of Ford
    • 628 Words
    • 3 Pages

    Financial Statement Analysis of Ford

    Ford Motor Company is majorly in the manufacturing business of automotive products and services business. Ford is also into the business of financing. The automotive and financial services are the two main segments of Ford. Their automotive operation includes Forth South America, Ford North America, Ford Asia Pacific Africa, Volvo and Ford Europe. The Ford Financial Services includes Ford Motor Credit Company.…

    • 628 Words
    • 3 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Ford Motor Company Analysis
    • 1664 Words
    • 5 Pages

    Ford Motor Company Analysis

    Ford Motor Company is an American automobile manufacturer founded and headquartered in Dearborn, Michigan but incorporated in the state of Delaware. The company was started by Henry Ford in 1903 and is historically famous for the creation and implementation of the assembly line in manufacturing processes. Ford’s mission is to produce and sell automobiles – cars, trucks, SUVs, etc – from the ones initially designed and engineered by Henry Ford all the way through the newer versions created in the last few years. (Profitable Growth for All, 2012)…

    • 1664 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Better Essays

    The History of the Ford Motor Company Essay Example
    • 3266 Words
    • 14 Pages

    The History of the Ford Motor Company Essay Example

    Like most great enterprises, Ford's beginnings were modest. The company had anxious moments in its infancy, balancing precariously on the brink of bankruptcy until cash inflows from sales began. The earliest record of a shipment is July 20, 1903, approximately one month after incorporation, to a Detroit physician. With the company's first sales, came a ray of hope. A worried group of stockholders, skeptically eyeing a bank balance that had dwindled to $223.65, breathed easier, and a young Ford Motor Company had taken its first step. During the next five years, young Henry Ford, as chief engineer and later as president, directed a development and production program which started in a converted wagon shop on Mack Avenue in Detroit and later moved to a larger building at Piquette and Beaubien Streets In the Ford Motor Company's first 15 months, 1,700 Model A cars chugged out of the old wagon shop. Between 1903 and 1908, Henry Ford and his engineers used the first 19 letters of the alphabet to designate their creations, beginning in 1903 with the first Model A. Several of the car models were experimental only and never reached the public. Of the eight early models produced, the most successful was the Model N -- a small, light, four-cylinder machine which went on the market at $500. A $2,500 six-cylinder luxury car, the Model K, sold poorly. The Model K's failure, along with Mr. Ford's insistence that the company's future lay in the production of inexpensive cars for a mass market, caused increasing friction between Mr. Ford and Alexander Malcomson, a Detroit coal dealer who had been instrumental in purchasing equipment and raising the original $28,000 of cash for working capital. As a result, Mr. Malcomson left the company and Mr. Ford acquired enough of Malcomson's stock to increase his own holdings to 58-1/2 percent. Mr. Ford became president in 1906, replacing John S. Gray, a Detroit banker who had served as the company's first president. Squabbles among the…

    • 3266 Words
    • 14 Pages
    Better Essays
    Read More
  • Good Essays

    physics lab
    • 1496 Words
    • 6 Pages

    physics lab

    The recording timer is a device that helps you study motion, it is a simple electric device plugged into mains power, with a stylus that vibrates up and down. The stylus hits a tape that can be drawn through leads, and presses it onto the carbon disc below. This leaves a dot on the tape for every hit. The power source ensures that the vibration of the stylus will be regular. The period(T) of the timer it takes for the stylus to move all the way down and then up-one complete cycle. The frequency(f) of the timer is how many times the stylus goes through a cycle in a second. So the frequency is the reciprocal of the period, and the period is the reciprocal of the frequency. We will calculate the frequency using formula Frequency(f)=number of dots/ time, and then calculate the period using formula Period(T)= per unit time/ frequency.…

    • 1496 Words
    • 6 Pages
    Good Essays
    Read More
  • Powerful Essays

    How Ford Company Motivate their Employee?
    • 3237 Words
    • 13 Pages

    How Ford Company Motivate their Employee?

    While we have many types of employees and work arrangements, all of our employees together create a skilled and motivated team aligned around our overall ONE Ford objectives. Our ONE Ford plan aligns our efforts toward a common definition of success: having ONE Team, ONE Plan and ONE Goal for an exciting, viable Ford that delivers profitable growth for all. ONE Ford also provides consistent goals and expectations for employees, whether they work in Michigan or China, with a clear focus on the skills and behaviors we must demonstrate to accomplish our goals. All members of our global team are held accountable for incorporating ONE Ford into their daily work.…

    • 3237 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Good Essays

    Org Theory Ford Motor Company
    • 334 Words
    • 2 Pages

    Org Theory Ford Motor Company

    From their website, the strategy is called their ONE Ford plan. The goal of the ONE Ford plan is to provide great products, strong business and a better world.…

    • 334 Words
    • 2 Pages
    Good Essays
    Read More