"A businessman is aggressive; a businesswoman is pushy. A businessman is good on details; she is picky.... He follows through; she doesn't know when to quit. He stands firm; she is hard.... His judgements are her prejudices. He is a man of the world; she's been around. He isn't afraid to say what is on his mind; she is mouthy. He excersises authority diligently; she's power mad. He's closemouthed; she's secretive. He climbed the ladder of success; she slept her way to the top."
From "How to Tell a Businessman from a Businesswoman," Graduate School of management UCLA.
From the first moment a child begins to understand the spoken word, they begin to receive messages about society view of the different sexes.
Language itself can not be deemed good or bad, but it does reflect individual or societal values. The above example displays the way in which language can be used to stereotype gender. Both sexes in the example are behaving in the same way but the language used has separated them, praising the male whilst disparaging the female. In order to explore the differences between males and females regarding language we must look at whether or not language is sexist, whether it is used differently by different genders and how language has changed, if at all, in relation to these points.
Women's roles in society have changed considerably over time, and they are now valued more than ever in society. Chafetz (1990) has claimed that this has largely arisen due to the media. She says that newspapers and magazines now largely avoid sexist language, and even advertisers have changed their depiction of both genders to some degree. Universities have expanded their curricula to include courses for women, even hospitals have changed their policies pertaining to childbirth in directions originally propounded by women's movement activities; i.e. developing birthing centres etc. These examples