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Global studies
Week 1: What is digital media culture?
Levy: Cyberculture
Digital requires a computer – different type of language, 0s and 1s
ICT: information and communication technology
Digitizing consists in translating it into numbers (p.32)
The higher the number of bytes, kilobytes, more ty/info Cyberculture: as a form of utopian society changed through ICT
Refers to the Internet as Barlowian cyberspace
Lévy argues that with the spread of the Internet new forms of knowledge and new forms of its distribution emerge, these new forms transform not only the ways we manipulate information, but the society itself
Cyberculture is synonymous with this change, it refers to the “set of techniques (material and intellectual), practical habits, attitudes, ways of thinking and values that develop mutually with cyberspace” (Lévy 2000: 15) and embodies “a new form of universality: universality without totality” (ibid: 105).
For Lévy this new universality symbolizes the peak of the Enlightenment project of humanity – the humanity of free, empowered subjects oppressed neither by the power of the unity of language and meaning nor by unified and binding forms of social being.
Cyberculture proves the fact that we are close to this humanistic paradise, it points to the possibility of “creating a virtual participation on your own self (universality) in a way that is different from the identity of meaning (totality)” (ibid: 107).
They explore the cultural processing of computer-mediated information (CMI)
Artists are good at seeing the world in a way that we don’t normally see
Turn it into strange
Ex. “Camouflage from Face Detection”, CV Dazzle, 2013
Google Glass
For Pierre Lévy the concept “virtual” has at least three meanings: a technical meaning associated with IT, a contemporary meaning and a philosophical meaning. In its philosophical sense, the virtual is that which exists potentially rather than actually. As it is currently employed, i.e. in its contemporary meaning,

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