Google's Competitive Strategy Essay Example
Introduction
Google is a global technology company focused on improving the ways in which people find and use information. It began in 1996 as research project by Larry Page & Sergey Brin who came up with a plan to make a search engine to rank websites according to the number of other websites that link to it. It registered its domain “google.com in 1997 and later 1998 Google corporation located in Mountainview California was formed.
Since then Google has developed lots of utility products and services for the public most of them at no cost or at low cost some of which; includes Gmail, Google Maps, and Google Chrome etc.
The impact of the innovation
Innovation is rapidly becoming a capability that strengthens and focuses the corporate strategies. Over time has become a key enabler to many corporate goals and strategies. This has been driven by increased rate of change in competition.
Google is among the most innovative company, it offers search products that fill a niche which is not covered by its competitors. It acts as a competitive threat to its competitors, forcing them to invest more in their search product and, in the process, improving the quality and of search data for every user on the Internet. It does innovate in some spaces but has largely innovated in order to gain entry in markets that already existed because innovation is the key driver of competitive advantage, growth, and profitability.
Firms which are successful in realizing the full returns from their technologies and innovations are able to match their technological development with complementary expertise in other areas of their business, such as manufacturing, distribution, human resources, marketing and customer services. The most important components in the field of innovation include strategy innovation, new product and idea management. A firm can adopt radical innovation which is concerned with exploration of new technology and from incremental innovation that is concerned
Google is a global technology company focused on improving the ways in which people find and use information. It began in 1996 as research project by Larry Page & Sergey Brin who came up with a plan to make a search engine to rank websites according to the number of other websites that link to it. It registered its domain “google.com in 1997 and later 1998 Google corporation located in Mountainview California was formed.
Since then Google has developed lots of utility products and services for the public most of them at no cost or at low cost some of which; includes Gmail, Google Maps, and Google Chrome etc.
The impact of the innovation
Innovation is rapidly becoming a capability that strengthens and focuses the corporate strategies. Over time has become a key enabler to many corporate goals and strategies. This has been driven by increased rate of change in competition.
Google is among the most innovative company, it offers search products that fill a niche which is not covered by its competitors. It acts as a competitive threat to its competitors, forcing them to invest more in their search product and, in the process, improving the quality and of search data for every user on the Internet. It does innovate in some spaces but has largely innovated in order to gain entry in markets that already existed because innovation is the key driver of competitive advantage, growth, and profitability.
Firms which are successful in realizing the full returns from their technologies and innovations are able to match their technological development with complementary expertise in other areas of their business, such as manufacturing, distribution, human resources, marketing and customer services. The most important components in the field of innovation include strategy innovation, new product and idea management. A firm can adopt radical innovation which is concerned with exploration of new technology and from incremental innovation that is concerned