H&M Analysis
FRONTPAGE
China shit
Executive Summary_________________________________________________
Table of Contents____________________________________________________
Executive summury
Company analysis
1.1 Company Description
1.2 Key Financial Data
1.3 Ethical Position and Recent News
2.1 S.W.O.T Analysis
3.1 Peer Benchmarking
3.2 Porter’s Generic Strategies
4.1 Conclusion
4.2 Recommendation
Appendix: Team Reflection
References
Additional Appendices
1.1 Company Description___________________________________________
H&M is a leading brand in producing frontline affordable fashion. Founded in 1947 in Sweden, as Hennes and Mauritz (H&M), it has expanded globally and found itself having gained a reputation as a major multinational clothes and cosmetics retailer. The business mainly operates in North America, Asia and Europe, with its headquarters in Stockholm, Sweden. It had over 2,200 outlets around the world and a turnover of SEK 126,966 million in 2010. (H&M, 2011e)
The company was one of the first retailers to challenge the fashion world by delivering fashionable garments at low prices. It produces a range of well-established products for men, women, teens and kids; including everything from modern basics to high fashion collections. The collections are created centrally by around 100 in-house designers together with buyers and pattern makers.
1.2 Key Financial Data_____________________________________________
Table 1: H&M revenue, profit after tax and operating profit (2011-2013 estimates) Accounting periods for each year starts at 01-12-YY and ends 30-11-YY
| 2007/08 | 2008/09 | 2009/10 | 2010/11E | 2011/12E | 2012/13E | Sales excluding VAT, SEK m | 88,532 | 101,393 | 108,483 | 110,826 | 123,611 | 137,484 | Change in sales revenue excluding VAT from previous year, % | 13.00% | 14.53% | 6.99% | 2.16% | 11.54% | 11.22% | Profit after tax, SEK m | 15,294 | 16,384 |
China shit
Executive Summary_________________________________________________
Table of Contents____________________________________________________
Executive summury
Company analysis
1.1 Company Description
1.2 Key Financial Data
1.3 Ethical Position and Recent News
2.1 S.W.O.T Analysis
3.1 Peer Benchmarking
3.2 Porter’s Generic Strategies
4.1 Conclusion
4.2 Recommendation
Appendix: Team Reflection
References
Additional Appendices
1.1 Company Description___________________________________________
H&M is a leading brand in producing frontline affordable fashion. Founded in 1947 in Sweden, as Hennes and Mauritz (H&M), it has expanded globally and found itself having gained a reputation as a major multinational clothes and cosmetics retailer. The business mainly operates in North America, Asia and Europe, with its headquarters in Stockholm, Sweden. It had over 2,200 outlets around the world and a turnover of SEK 126,966 million in 2010. (H&M, 2011e)
The company was one of the first retailers to challenge the fashion world by delivering fashionable garments at low prices. It produces a range of well-established products for men, women, teens and kids; including everything from modern basics to high fashion collections. The collections are created centrally by around 100 in-house designers together with buyers and pattern makers.
1.2 Key Financial Data_____________________________________________
Table 1: H&M revenue, profit after tax and operating profit (2011-2013 estimates) Accounting periods for each year starts at 01-12-YY and ends 30-11-YY
| 2007/08 | 2008/09 | 2009/10 | 2010/11E | 2011/12E | 2012/13E | Sales excluding VAT, SEK m | 88,532 | 101,393 | 108,483 | 110,826 | 123,611 | 137,484 | Change in sales revenue excluding VAT from previous year, % | 13.00% | 14.53% | 6.99% | 2.16% | 11.54% | 11.22% | Profit after tax, SEK m | 15,294 | 16,384 |
References: 1.2 Key Financial Data_____________________________________________ Table 1: H&M revenue, profit after tax and operating profit (2011-2013 estimates) Accounting periods for each year starts at 01-12-YY and ends 30-11-YY Operating profit, SEK m | 20,138 | 21,644 | 24,659 | | Sources: (H&M, 2011a) Source: (H&M, 2011a), * Proposed by board of directors Source: (European Commission – Economic and Financial Affairs, 2011)