H&M Fashion
H&M Success
H&M is a growing fashion retail clothing company, which operates on a wide scale across the globe, the brand offers its customers all the latest fashionable clothing and accessories based at reasonable and low prices which can be acknowledged from the companies motto ‘fashion and quality at the best price’.
The company has appealed to European customers as it offers a range of products for everyone from the likes of high-end fashionable products to casual basics more or less for everyone.
The company plans for expansion by increasing the number of stores by around 15% focusing mainly in China and the United States of America in 2013 and also plans to expand by opening 350 brand new stores by the end of the year.
In order to retain the position the company is in within the market the company has launched a more upscale collection under the name of COS. This brand is aimed at a more mature audience with the target market normally between 18-30 for H&M, COS has had success since it was established back in 2007 with 50 stores open currently. The company also owns further sub brands which consist of Monki, Cheap Monday and Weekday which are also fashionable brands doing remarkably well.
Although H&M are doing well in the market they also face stiff completion from the likes of Zara and GAP, both these competitors however didn’t match the pre-tax profits made by the company which was a staggering 1.9 billion pounds, Zara came close by generating 1.5 billion and GAP had made just under half a billion. This shows that H&M is in a strong position ahead of its competitors with lots of room for expansion under way the company can still continue to grow and may even exceed expectations like it has in the past.
H&M is a growing fashion retail clothing company, which operates on a wide scale across the globe, the brand offers its customers all the latest fashionable clothing and accessories based at reasonable and low prices which can be acknowledged from the companies motto ‘fashion and quality at the best price’.
The company has appealed to European customers as it offers a range of products for everyone from the likes of high-end fashionable products to casual basics more or less for everyone.
The company plans for expansion by increasing the number of stores by around 15% focusing mainly in China and the United States of America in 2013 and also plans to expand by opening 350 brand new stores by the end of the year.
In order to retain the position the company is in within the market the company has launched a more upscale collection under the name of COS. This brand is aimed at a more mature audience with the target market normally between 18-30 for H&M, COS has had success since it was established back in 2007 with 50 stores open currently. The company also owns further sub brands which consist of Monki, Cheap Monday and Weekday which are also fashionable brands doing remarkably well.
Although H&M are doing well in the market they also face stiff completion from the likes of Zara and GAP, both these competitors however didn’t match the pre-tax profits made by the company which was a staggering 1.9 billion pounds, Zara came close by generating 1.5 billion and GAP had made just under half a billion. This shows that H&M is in a strong position ahead of its competitors with lots of room for expansion under way the company can still continue to grow and may even exceed expectations like it has in the past.