H&M Swot and Pestel
Henns&Mauritz
pdrsl1 @ Twitter
Table of Contents
Executive Summary 3
Description of the Organisation 4
PESTEL-Analysis 6
SWOT-Analysis 7 * Strengths 7 * Weaknesses 9 * Opportunities 9 * Threats 10
Ethical behaviour and corporate social responsibility 11
Conclusion 12
Bibliography 13
Executive Summary
H&M is a great company in many aspects. It may be Sweden’s most recognised company after IKEA. It all started with a small women clothing store outside of Stockholm and later grew to be the biggest clothing retail firm that one have yet seen. During this report I will begin with a brief description of the company’s interesting history and end with an overview over its ethical behaviour and corporate responsibility. In the middle of the report I will also conduct a PESTEL- and SWOT analysis to show the company’s external and internal factors.
Description of the Organisation
Hennes & Maurtiz has today 2,206 stores distributed on 38 markets. They had approximately 17,000 employees in 1998. Year 2010, 12 years later, H&M have accomplished to increase their workforce to 87,000 which is more than five times the figures it obtained in 1998. In 2010 their sales landed on roughly 12 billion GBP. This states that sales per employee landed around 138,000 GBP. Erling Persson founded Hennes in 1947. Hennes was a women clothing store in Vasteras, just outside of Stockholm. He got the idea to start a women clothing store during a trip to The United States of America where he embraced a retail concept which was yet unknown in Sweden. Erling expanded his women clothing store concept so it finally in 1960 covered the country of Sweden. Year 1968, nearly 20 years after the first Hennes store was opened, he purchased the men clothing and hunting store Maurtiz Widforss because of this purchase he could now reach out to the other gender and at
pdrsl1 @ Twitter
Table of Contents
Executive Summary 3
Description of the Organisation 4
PESTEL-Analysis 6
SWOT-Analysis 7 * Strengths 7 * Weaknesses 9 * Opportunities 9 * Threats 10
Ethical behaviour and corporate social responsibility 11
Conclusion 12
Bibliography 13
Executive Summary
H&M is a great company in many aspects. It may be Sweden’s most recognised company after IKEA. It all started with a small women clothing store outside of Stockholm and later grew to be the biggest clothing retail firm that one have yet seen. During this report I will begin with a brief description of the company’s interesting history and end with an overview over its ethical behaviour and corporate responsibility. In the middle of the report I will also conduct a PESTEL- and SWOT analysis to show the company’s external and internal factors.
Description of the Organisation
Hennes & Maurtiz has today 2,206 stores distributed on 38 markets. They had approximately 17,000 employees in 1998. Year 2010, 12 years later, H&M have accomplished to increase their workforce to 87,000 which is more than five times the figures it obtained in 1998. In 2010 their sales landed on roughly 12 billion GBP. This states that sales per employee landed around 138,000 GBP. Erling Persson founded Hennes in 1947. Hennes was a women clothing store in Vasteras, just outside of Stockholm. He got the idea to start a women clothing store during a trip to The United States of America where he embraced a retail concept which was yet unknown in Sweden. Erling expanded his women clothing store concept so it finally in 1960 covered the country of Sweden. Year 1968, nearly 20 years after the first Hennes store was opened, he purchased the men clothing and hunting store Maurtiz Widforss because of this purchase he could now reach out to the other gender and at