2. Internal Analysis
2.1. Human Resources
2.1.1. Planning
For Human Resources, the planning focus for the Internal Analysis will be to maximize strengths and minimize or correct weaknesses. A company cannot attempt to take advantage of a certain environmental opportunity and achieve corresponding objectives without having the appropriate skills or strengths
2.1.2. Values, morale, and motivation
Marriott® International adheres to high ethical and uncompromising legal standards. Our Code of Business Ethics provides managers and associates with detailed guidance on the right way to conduct business. Our business ethics training program, “How We Do Business Is As Important As The Business We Do,” is a required part of orientation for associates, and includes Marriott’s commitment to human rights. Marriott International believes that our success as a global hospitality company is grounded in our purpose, values, and conduct demonstrated each day through our world-class service, ethical business practices, commitment to our employees, and our culture.
2.1.3. Compensation, benefits, and incentives
Human Resource Professionals are continuously searching for fresh and innovative ideas to drive positive results through employee incentive, recognition and reward programs. There are many factors that contribute to the overall success of employee award and incentive programs. Some examples include commitment and support by senior management, clearly defined goals and objectives, effective promotion with quality consistent communications and the right incentive and reward