Hi Value Supermarket Case Study Essay Example

HI VALUE SUPERMARKET :
Everyday Low Pricing

BY SASA
MOHAMAD NOR AZALI LAJIN
ANAS PAWAN CHIK
NUR RASYIDAH SHAHIRUDDIN
SURIATI OSMAN

INTRODUCTION
SASA TEAM MEMBERS

Anas
ANAS PAWAN
CHIK

Syida
NUR
RASYIDAH
SHAHIRUDDIN

UiTM

Sapura
Kencana
Petroleum Bhd

Credit
Guarantee
Corporation

TNB

Training &
Development

Supply Chain

Claims

Strategic
Management
& Quality

Sue
SURIATI
OSMAN

Azali
MOHAMAD
NOR AZALI
LAJIN

Outline of Presentation
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OVERVIEW : HI – VALUE SUPERMARKET
STEP 1: DEFINE Problem Statement
STEP 2: ENUMERATE Decision Factors
STEP 3: CONSIDER Relevant Information
STEP 4: IDENTIFY The Best Alternatives
STEP 5: DEVELOP Implementation Plan
STEP 6: EVALUATE Decision
DECIDE THE BEST
ALTERNATIVE FOR HI –
VALUE SUPERMARKET

HI-VALUE SUPERMARKET(HVS) : AN
OVERVIEW
HVS is a division of Hall Consolidated(HC)
Hall Consolidated (HC) was form in 1959
HVS was acquired by HC in 1975
HC distributed food & related products to 150 company-owned supermarket unit.
HVS is the smallest of the 3 supermarket chains owned by Hall Consolidated.
HVS is a privately owned wholesale and retail food distributor. Sales in 2002 : HC 2.3 billion vs. HVS 1.922 billion
Top Ranked Supermarket in each trade market

HI-VALUE SUPERMARKET(HVS) : AN
OVERVIEW
HVS erve small cities and towns in South Central United States
(Centralia, Missouri)
HVS median size – 20,730 square feet (about 10 times badminton court)
Location of HVS in Centralia as follows:
• North Fairview: where the oldest hi-value supermarket is located • West Main Street: Harrisons & Great American are located across the street
• South Prospect: remodelled in 2000 with no major competitors Three main competitors to the HVS
1. Harrisons Supermarket
2. Grand American Store
3. Missouri Mart
In 2002, HVS ranked # 2 for the market shares in Centralia.

PROBLEM STATEMENT of Hi Value
Supermarket CASE STUDY