Preview

Home Depot and Lowes

Satisfactory Essays
Open Document
Open Document
448 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Home Depot and Lowes
Case Summary Value Line Publishing analyst, Carrie Galeotafiore had followed the retail building-supply industry for approximately three years. Within a week the investment-survey firm will be publishing Galeotafiore’s quarterly findings on the industry along with the five-year financial forecast for the industry’s leaders, Home Depot and Lowe’s. In an effort to increase their top and bottom-lines, Home Depot and Lowe’s have implemented strategies like improving customer service, attracting professional customers, and introducing a more favorable merchandise mix. Combined sales from the two companies accounted for more than a third of the industry’s sales.
In the mean time, smaller hardware stores struggled to remain in the game. Galeotafiore reports shows confidence in the methods Home Depot deployed to achieve their goals and attributed Lowe’s margin expansion to their thrust into the major metropolitan markets.
This case will mainly focus on the strategic issues involved with Home Depot and Lowe’s, the industry trends, the financial outlook for the respective companies, and whether or not Galeotafiore has the depth of knowledge and experience to make a correct call on the companies’ performance.Finally, the report will be substantiated with financial ratios comparing one company with the other, showing possible alternatives and proposing recommendations. Case Analysis This segment will narrow down the major issues of the case, along with the quantitative perspective showing historical trends and the projected level of economic activity. In 2001, the Economist Intelligenc Unit (EIU) estimated the retail building-supply industry to be approximately $175 billion with stores similar to Home Depot and Lowe’s capturing one third of the 51% of sales in their category. Despite the slump in the economy in 2001, growth was at 4.2% which representd a decline from 7.7% in 1998.
Strategic issues for Home Depot and Lowe’s Home Depot’s CEO, Bob

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Home Depot and its subsidiaries provides excellent customer service for home improvements, lawn products, and building material. The company stocks about $30,000 to $40,000 different types of home improvement supplies and other merchandise. The Consolidated Financial Statement reports the assets, liabilities, expense, and the amount of revenues for the company. In fiscal year 2013, The Home Depot recent quantitative assessment were completed. In tax year 2014, Home Depot completed its’ annual assessment in order to recover the reporting units from the different countries.…

    • 153 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    * The home improvement industry is directly impacted by the number of new houses being built, which tends to affect the demand for home improvement products and building materials ("Lowe's Companies, Inc.").…

    • 460 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Home Depot will direct their efforts towards both national and regional markets. They must first cater their products and services to do-it-yourself customers and home improvement professionals. Second, the nature of the merchandise and services should satisfy the needs of the customers through good customer service, an effective store design and display, convenient locations, merchandise management, and a low-cost pricing approach. Lastly, in order for…

    • 7835 Words
    • 21 Pages
    Powerful Essays
  • Satisfactory Essays

    Using Home Depot, Inc. 2008 Annual Report located in Appendix A of the text, Fundamentals of Financial Accounting , prepare a 1,050-1,750-word paper in which you address the following items:…

    • 427 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    Lowes in the Marketplace

    • 2539 Words
    • 11 Pages

    Lowe’s was ranked 42nd in the Forbes 500 top companies in 2009. It has grown into the 2nd largest home improvement retailer in the United States. In constant competition with Home Depot and other stores, Lowe’s must find a way to remain competitive in an oligopoly marketplace. It is important to understand not only what type of market Lowe’s operates in but also the advantages and disadvantages when reviewing margin and profits.…

    • 2539 Words
    • 11 Pages
    Best Essays
  • Powerful Essays

    Home Depot is ahead of its competitors such as Lowe’s, True Value Hardware, and Menards inc. financially.…

    • 501 Words
    • 3 Pages
    Powerful Essays
  • Good Essays

    An industry of competition, and tight margins The Home Depot and Lowes Company are still at the tip of their game. Both of these companies stand now as the industry standard for the home improvement sector. Both companies have extremely strong financial positions and a long future in the home improvement industry. Competition is good for the retailer, but even better for the customer. Each company has its strengths and limitations. The Home Leader –vs- Improving Home Improvements.…

    • 556 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    The Five Forces Models shows the following: (lowesanalysis) • Threat of Entry – (LOW) Home Depot and Lowe's already have a huge chunk of the market share. With a large network of products and brands, these industry leaders have made it difficult for a new businesses to enter this market as competition. Requiring significant capital investment, it is highly unlikely that a entrant could emerge on a national…

    • 286 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    This paper gives the reader an insight into how a manager in a competitive industry in a two-firm constant sum game makes decisions. The writer will be playing the role of a Home Depot, Inc. manager, and the major competitor is Lowe’s, Inc. Home Depot is the largest United States (U.S.) home-improvement retailer while Lowe’s is the second-largest U.S. home-improvement retailer. This is significant because what one company does affects the other. To compare the two companies their company profiles were reviewed. The latest news headlines on both companies were also used in the formation of this paper. There is a reason that Home Depot is number one in this industry. Top managers, excellent products and a strong business plan to name a few, but Lowe’s is not that far behind them.…

    • 2556 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    Home Depot Research Paper

    • 2133 Words
    • 9 Pages

    There are many different exclusive brands that Home Depot carries such as Ryobi, Workforce, Thomasville cabinetry, Ralph Lauren paint, Hampton Bay lighting and ceiling fans, and Glacier Bay faucets. These are just to name a few but these brands are very popular within the home rebuilding industry and are in stock throughout the thousands of Home Depots around the world. There are many services that Home Depot offers to its customers, employees as well as the community. First of all Home Depot has many knowledgeable employees willing to work with customers to show them how to do a certain project. Home Depot also has demo areas around the store in which customers can try out products they are planning on purchasing. For example if a customer is interested in a certain brand of floor buffers or polishers, Home Depot can help them with their decisions. If the customer has no experience operating a floor buffer, they can learn and operate one right there in the store instead of damaging a newly purchased one at home. Customers really appreciate this and feel that Home Depot truly cares about helping them. By allowing employees and customers to create these friendships and relationships, it keeps customers coming back, and makes employees feel appreciated. Home Depot is a great supporter of the community and is continually trying to help the community with various sponsorships. Recently, as of 1991 Home…

    • 2133 Words
    • 9 Pages
    Good Essays
  • Powerful Essays

    Home Depot Mission Statement

    • 4262 Words
    • 18 Pages

    Home Depot is adding new inventory in high profited stores to double the profit. As a result, they are forecasting sales to be double as well. They have also added few jobs in high populated are to meet the demand. They are looking forwards to make profit in this new year.…

    • 4262 Words
    • 18 Pages
    Powerful Essays
  • Powerful Essays

    Home Depot

    • 2275 Words
    • 10 Pages

    Home Depot 's target market is individual homeowners/small contractors. Even though the traditional ideology is that cost leadership and product differentiation business strategies are mutually exclusive, Home Depot was successful at using a combination strategy. First, Home Depot optimized the cost leadership strategy by offering low and competitive prices to its customers by emphasizing higher sales volumes with lower margins, while instituting a high inventory turnover. Home Depot successfully offered a warehouse product strategy to the individual consumer for the first time. Previously, this type of price discounting was only available to professional contractors who earned product price discounts due to large quantities of raw material purchases. Secondly, Home Depot utilized the product differentiation strategy by promoting quality products in its merchandise inventory, as well as, championing excellent customer sales assistance. The company boasted a 90% full time employee utilization, which allowed the company to properly train these employees in technical matters. Customers were able to buy products that were cheap, while under the guidance of knowledgeable Home Depot staff. This allowed Home Depot to employ both the cost leadership and product differentiation strategies. Home Depot will be able to maintain this combination strategy in the long run, since these two strategies do not complete with one another in normal business operations. Training employees will not cause product margins to increase dramatically. Since the company launched this dual business strategy at the onset of its business life cycle, the company has already factored in the cost of training/retaining quality employees in its product margins. Therefore, the company is fully prepared to absorb the cost of this employee quality, while maintaining low product prices to offer to its customers.…

    • 2275 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Home Depot

    • 862 Words
    • 4 Pages

    The Home Depot is in the home improvement business and their goal is to provide the highest level of service, the broadest selection of products and the most competitive prices. Home Depot is a values-driven company. The above sentence is the mission statement of The Home Depot. The mission statement itself reveals what kind of standard The Home Depot is looking for.…

    • 862 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Home Depot has undergone some recent changes that were affecting the company’s business overall. Robert Nardelli, the former CEO of Home Depot came under fire for the size of his pay package as well as his management style, stepped down and left company. “Nardelli had faced growing criticism from shareholders for what some…

    • 808 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Home Depot Observation

    • 1448 Words
    • 6 Pages

    If you stop and think about how much money is spent on repairs and changes to homes, it will make sense why I choose to look at the Home Depot to really understand my community. Walking around the store and talking to employees about their experiences I found out Home Depot is not a good representation of the surrounding area but its own little biotope. It seems to have to have a higher amount of special crowd that is attracted to the store, its own idioms and offer its own incentives.…

    • 1448 Words
    • 6 Pages
    Good Essays