School of Graduate Studies
Iloilo Extension Center
1st Semester 2013 - 2014
HUMAN BEHAVIOR IN ORGANIZATIONS
P.A. 202 DANES C. GANANCIAL Reporter
MELBA B. SULLIVAN, Ph.D. Professor
Topic: CREATIVITY IN WORKPLACE
"Creativity is the ability to respond to all that goes on around us, to choose from the hundreds of possibilities of thought, feeling, action, and reaction that arise within us, and to put these together in a unique response, expression, or message that carries moment, passion, and meaning." - Clarissa Pinkola Estes, Woman Who Run With the Wolves
“We need a new frame of reference in which to picture ourselves growing and recognizing how the confluence of inner resources and life circumstances can present us with opportunities to revive our lives in meaningful, satisfying ways.”
- Gene D. Cohen (2000), The Creative Age, p. 77
CREATIVITY
Although there are many approaches about creativity, it is commonly defined as a mental process, which involves the generation of new ideas or new associations of the creative mind between existing concepts. An alternative conception of creativity is that it is simply the act of making something new.
Even when creativity is popularly associated with art and literature, it is also an essential part of innovation and invention and is important in professions such as business, economics, architecture, industrial design, science and engineering.
Creativity n.
— creative ability; artistic or intellectual inventiveness
Creative adj.
— having the power to create; pertaining to creation; inventive; productive (of) as in a creative mind
Create v.t.
— to originate; to bring into being from nothing
Definition (process)
➢ “A creator [must] claim appreciators or admirers to be legitimatized as a true creator.” (Simonton, 1990)
➢ “The intersection of two ideas for the first time”. (Taylor, 1988)
➢ “By this term, it