I Taxi Report
Table of Contents
1. Business concept
2. Market analysis 3.1 Demand of taxis 3.2 Consumers 3.3 Competition
3. Marketing strategy 4.4 Pricing strategy 4.5 Advertising strategy 4.6 Promotion strategy 4.7 Information campaign
4. Management strategy
5. Financial plan 6.8 Projected profit and loss 6.9 Funding
6. Risk management
7. Conclusion
1. Business concept
“I-Taxi” is an Application for every common smartphone, which helps to build a relationship between taxi drivers and their clients, located in London and going to spread out all over the world. The innovative first mover changes the old structure, while improving the situation on the taxi market.
The main idea of the “I-Taxi”-revolution is to create a one-to-one connection between taxi drivers and clients. Therefore it uses two applications, one for each side. The one for the clients is for free. Only the taxi drivers have to pay a small permission fee of at least one pound for every successful generated trip.
The product instruction of the App starts with the client. He opens the application, when he is anywhere in the city. Firstly the GPS searches and finds his exactly position. The menu continues with several options to go on: * How many people are you? * Do you want to pay by credit card? * Do you need a special size of taxi for your luggage?
There is also another option called “STAR-Taxi” for those, who want to get a better service, which is sponsored by BMW.
By clicking the “continue”-button the application sends out a signal to all the taxi drivers around. One driver receives the request for a trip. He presses the “accept”-button and then at the other side the client sees on his telephone all necessary information about the taxi: a photo of the taxi, a slogan of the taxi driver, his rating, how far he is away, and exactly the time when he will arrive, and on the map there is
1. Business concept
2. Market analysis 3.1 Demand of taxis 3.2 Consumers 3.3 Competition
3. Marketing strategy 4.4 Pricing strategy 4.5 Advertising strategy 4.6 Promotion strategy 4.7 Information campaign
4. Management strategy
5. Financial plan 6.8 Projected profit and loss 6.9 Funding
6. Risk management
7. Conclusion
1. Business concept
“I-Taxi” is an Application for every common smartphone, which helps to build a relationship between taxi drivers and their clients, located in London and going to spread out all over the world. The innovative first mover changes the old structure, while improving the situation on the taxi market.
The main idea of the “I-Taxi”-revolution is to create a one-to-one connection between taxi drivers and clients. Therefore it uses two applications, one for each side. The one for the clients is for free. Only the taxi drivers have to pay a small permission fee of at least one pound for every successful generated trip.
The product instruction of the App starts with the client. He opens the application, when he is anywhere in the city. Firstly the GPS searches and finds his exactly position. The menu continues with several options to go on: * How many people are you? * Do you want to pay by credit card? * Do you need a special size of taxi for your luggage?
There is also another option called “STAR-Taxi” for those, who want to get a better service, which is sponsored by BMW.
By clicking the “continue”-button the application sends out a signal to all the taxi drivers around. One driver receives the request for a trip. He presses the “accept”-button and then at the other side the client sees on his telephone all necessary information about the taxi: a photo of the taxi, a slogan of the taxi driver, his rating, how far he is away, and exactly the time when he will arrive, and on the map there is