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ibm case study 2007

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ibm case study 2007
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Component Check OBJECTIVES & STRATEGIES IBM is repositioning itself from a computer company to an information technology service company through a series of acquisitions and divestitures. Thirteen acquisitions of approximately $4.8 Billion were completed enabling IBM to expand its business. Since then IBM concentrated on becoming stronger in high-added businesses. It concentrates on development and manufacture of the advanced information technologies, including computer systems, software storage systems and microelectronics. It engaged 50,000 employees in an online intranet discussion over a period of three days using its Jam technology IBM generated over 46,000 ideas through this.
IBM’s Mission Statement Proposed Mission StatementCustomersProductsMarketsTechnologyConcern for survival, growth & profit ability Self-concept Concern for employees

INTRODUCTION TO INTERNATIONAL BUSINESS MACHINES International Business Machines or IBM was founded in 1888 as ³Herman Hollerith and the Tabulating Machine Company´. Its name was later changed to IBM in 1924 when it became a Fortune 500 company. It is known to have more patents than any other American tech company. It was taken by the US government at the beginning of World War II in the war effort and given a one percent profit, which it used to fund war victims and orphans. IBM was one of the leader brands of I.T industry which is basically related to computing various dimension of technology weather it is about gadget or the software. It developed products from punch-card tabulating machines to room sized calculators and main frame computers. In 1980, the company introduced IBM Personal Computer (PC) in which the processor came from Intel and operating system from Microsoft. In 1992, the company introduced laptops which were named ThinkPad. IBM introduced cost effective technologies like instead of pure silicon chip,

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