International Marketing Channels
Chapter 15
International Marketing Channels
True / False Questions 1.
The distribution process includes promotion of goods and services by sellers and resellers. True False 2.
The behavior of channel members in the distribution process is the result of the interactions between the cultural environment and the marketing process. True False 3.
In an import-oriented distribution structure, supply often exceeds demand. True False 4.
Traditional channels in developing countries evolved from economies with a strong dependence on imported manufactured goods. True False 5.
In a traditional distribution structure, distribution systems are national rather than local in scope. True False 6.
In the traditional distribution structure, independent agencies that provide facilitating functions are nonexistent or underdeveloped. True False 7.
A distinguishing characteristic of the Japanese distribution channel system is that it is controlled by a few small retailers found in the country. True False 8.
The Japanese distribution structure is similar to the one found in the U.S. or in Europe. True False 9.
In the context of the distribution structure in Japan, it has been observed that Japanese consumers favor cheaper prices over personal service. True False 10.
As traditional channel structures are changing, importers and retailers are also becoming involved in new product development. True False 11.
In the context of distribution structures, one of Walmart’s strengths is its ability to influence foreign governments. True False 12.
In the context of distribution patterns, wholesaling shows a greater diversity in its structure than does retailing. True False 13.
In the context of retail patterns, direct marketing works well in affluent markets as well as in markets with underdeveloped distribution systems. True
International Marketing Channels
True / False Questions 1.
The distribution process includes promotion of goods and services by sellers and resellers. True False 2.
The behavior of channel members in the distribution process is the result of the interactions between the cultural environment and the marketing process. True False 3.
In an import-oriented distribution structure, supply often exceeds demand. True False 4.
Traditional channels in developing countries evolved from economies with a strong dependence on imported manufactured goods. True False 5.
In a traditional distribution structure, distribution systems are national rather than local in scope. True False 6.
In the traditional distribution structure, independent agencies that provide facilitating functions are nonexistent or underdeveloped. True False 7.
A distinguishing characteristic of the Japanese distribution channel system is that it is controlled by a few small retailers found in the country. True False 8.
The Japanese distribution structure is similar to the one found in the U.S. or in Europe. True False 9.
In the context of the distribution structure in Japan, it has been observed that Japanese consumers favor cheaper prices over personal service. True False 10.
As traditional channel structures are changing, importers and retailers are also becoming involved in new product development. True False 11.
In the context of distribution structures, one of Walmart’s strengths is its ability to influence foreign governments. True False 12.
In the context of distribution patterns, wholesaling shows a greater diversity in its structure than does retailing. True False 13.
In the context of retail patterns, direct marketing works well in affluent markets as well as in markets with underdeveloped distribution systems. True