Introduction to Marketing M1 and D1 Essay Example
Introduction to Marketing – Comparing Marketing Techniques in H&Meting Techniques in Hollister and Primark
For this assignment I was meant to write about Primark and Hollister. I am still basing part of my assignment on Primark. But, I have changed Hollister to H & M as I was unable to find any information on Hollister
The information I found on Hollister the background I couldn’t find anything about aims and objectives and how Hollister market the business.
The information I found on Hollister
Hollister is an American lifestyle brand. The concept of Hollister was originally designed to attract customers between the ages of 14 to 18 as there prices are lower than the parent brand. Hollister clothing line was inspired by the parent brand SoCal. Hollister products are available in store across the world and online. Hollister was the second most preferred clothing on a list West Coast companies in 2008.
The businesses I have chosen for this assignment are Primark and H&M.
H&M
Primark is an Irish clothing retailer, in Ireland Primark is known as Penneys. Primark have different store all around the world such as Portugal, Spain, Germany, the Netherlands United Kingdom and Belgium. Primark’s main headquarters are in Dublin. Primark first opened in 1969 on Mary Street in Dublin.
Primark’s mission statement: “To supply quality clothing at prices perceived to offer real value.”
Primark’s aims and objectives are: * To provide good quality products to customers. Primark want customers to know that they are an excellent company which provide good products for low prices. Primark achieve this by doing tests on their clothing and product to examine the quality of the goods they sell. * Profit Maximisation * To sell products and clothing at reasonable prices. Primark want their customers to have a variety of clothing and product at suitable prices. Primark well achieve this aim by looking at what other high street store are
For this assignment I was meant to write about Primark and Hollister. I am still basing part of my assignment on Primark. But, I have changed Hollister to H & M as I was unable to find any information on Hollister
The information I found on Hollister the background I couldn’t find anything about aims and objectives and how Hollister market the business.
The information I found on Hollister
Hollister is an American lifestyle brand. The concept of Hollister was originally designed to attract customers between the ages of 14 to 18 as there prices are lower than the parent brand. Hollister clothing line was inspired by the parent brand SoCal. Hollister products are available in store across the world and online. Hollister was the second most preferred clothing on a list West Coast companies in 2008.
The businesses I have chosen for this assignment are Primark and H&M.
H&M
Primark is an Irish clothing retailer, in Ireland Primark is known as Penneys. Primark have different store all around the world such as Portugal, Spain, Germany, the Netherlands United Kingdom and Belgium. Primark’s main headquarters are in Dublin. Primark first opened in 1969 on Mary Street in Dublin.
Primark’s mission statement: “To supply quality clothing at prices perceived to offer real value.”
Primark’s aims and objectives are: * To provide good quality products to customers. Primark want customers to know that they are an excellent company which provide good products for low prices. Primark achieve this by doing tests on their clothing and product to examine the quality of the goods they sell. * Profit Maximisation * To sell products and clothing at reasonable prices. Primark want their customers to have a variety of clothing and product at suitable prices. Primark well achieve this aim by looking at what other high street store are