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K&N Final Report

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K&N Final Report
Report On Marketing Management
K&N’s (Marketing Mix)

Submitted To:
Madam Shumaila Dilawar

Submitted By:

Aneela Jabbar
BB-08-15

Aqsa Mehmood
BB-08-06

Arif Zafar
BB-08-8

Rabeea Rafiq
BB-08-33
Sahar Naveed
BB-08-54

Sana Fatima Malik
BB-08-64

Zobia Malik
BB-08-19

Dedication
We dedicate this work solely to our loving and supporting friends and teachers and those who have ever been praying for our success.

Acknowledgements

First and foremost, we would like to thank our Creator, Family and Friends for their undying love. We would never have come so far without them.
We would also like to take this opportunity to thank my teacher, Madam Shumaila Dilawar, for her insightful guidance.
Last but not least, we would like to thank our friends at Institute of Management Sciences that have always been proved helpful.
For everything that is right, credit goes to all of the above. For anything that is wrong, we are culpable.

Preface
Practical leaning is an essential part of my education and it is the specialty that distinct the department of IMS from others. To have deep understanding of the concepts, only theoretical knowledge does not provide the concrete base. In this report we have bridge that gap.
The knowledge we acquired through this experience will be long lasting. Since we ourselves explored the field o work and analyzed different factors and variables.

Introduction of K&N’s
K&N’s, a founding pillar and beacon for Pakistan’s Poultry Industry started in 1964 with a single minded objective of providing better nutrition for health and happiness of the nation.
Building on years of poultry expertise and commitment to food-safety, K&N’s integrated all poultry production activities under one umbrella to bring you safe and healthy chicken by managing and controlling all stages of production.
The year 1964; Pakistan a young independent nation forging ahead towards

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