Preview

L'Oreal Assignment (How Women Can Penetrate the Man Dominating Business World)

Good Essays
Open Document
Open Document
5039 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
L'Oreal Assignment (How Women Can Penetrate the Man Dominating Business World)
COMPANY OVERVIEW
L'Oreal (or “the company”) is one of the largest cosmetic companies in the world. It produces and markets a range of make-up, perfume, hair and skin care products in over 130 countries. Since its inception about 100 years ago, the company has developed a strong brand portfolio of 27 international brands (these brands' annual sales are superior to 50 million euros). Its brand line-up includes L'Oreal, Redken, Matrix, Lancome, The Body Shop, Garnier, Maybelline, Kerastase and Inneov among others, all of which are recognized globally. The company had 613 patents filed in 2011 and have 5 development centres around the globe which are based in Shanghai, Rio de Janeiro, Dubai, New York and Paris. L'Oreal brand was ranked 40th in the Best 100 Global Brands 2011 list by an industry source.
It is headquartered in Clichy, France and employs 68,900 people in 66 countries. The company recorded revenues of E20, 343.1 million in the financial year ended December 2011 (FY2011) an increase of 4.3% over FY2010. The operating profit of L'Oreal was E 3, 292.6 million in FY2011, an increase of 7.7% over FY2010. The net profit was E2, 438.4 million in FY2011, an increase of 8.9% over FY2010.
BEAUTY FOR ALL

For more than a century, L’Oréal has devoted itself solely to one business: beauty. It is a business rich in meaning, as it enables all individuals to express their personalities, gain self-confidence and open up to others. Beauty is a language.

L’Oréal has set itself the mission of offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety. It pursues this goal by meeting the infinite diversity of beauty needs and desires all over the world. Beauty is universal.

Since its creation by a researcher, the group has been pushing back the frontiers of knowledge. Its unique Research arm enables it to continually explore new territories and invent the products of the future, while drawing inspiration from

You May Also Find These Documents Helpful

  • Better Essays

    L'Oreal Plénitude

    • 938 Words
    • 4 Pages

    L’Oreal assumed the American consumer’s lack of knowledge about skin care compared to their European counterparts would require their marketing strategy to educate the consumer concerning technology, product benefits (incl. product range logic), and competitive differentiation. The Acceptor/Rejector Studies revealed, however, that the product packaging was “confusing”, contained too many technical words, and wordy explanations without describing the actual purpose of the product. In an attempt to recreate the demonstration and training experience found in department and specialty stores, L’Oréal relied heavily on captivating and informative packaging to bridge the information gap. As a result, L’Oréal overwhelmed the self-service/mass- market consumer by over communicating and providing too much seemingly unnecessary information on the package itself.…

    • 938 Words
    • 4 Pages
    Better Essays
  • Good Essays

    The need to achieve is met in the L’oréal advertisement by making the consumer strive to achieve the perfect look in the eyes of society. The L’oréal brand uses the word “luminous” to engage the audience’s senses, especially with the vibrant vision of an impossibly beautiful woman. This woman is used as a way of showing that if you use their foundation, you can achieve this vivacious look.…

    • 541 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    To offer ‘feelgood’ beauty to women of all ages with products which are irresistible, fun and uniquely problem-solving. To develop a strong bond with consumers to enhance brand loyalty.…

    • 2452 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Rhetorical Analysis

    • 1883 Words
    • 8 Pages

    These days, makeup products have a big influence on every woman`s life. They are commonly believed to enhance women beauty, highlight their best features and make them feel more confident and accomplished. Makeup helps women to express their own creativity and individuality, to explore their nature and try out new looks. From the age of ten and older a lot of women use different kinds of make up at least few times a month; it might be just a lip gloss or a touch of mascara, but they all do that sooner or later. Since ancient times, women were already using coal and berries to make their appearance brighter and more attractive to other people, especially men. Since make up plays such an important role in the modern world, there occurred to be a lot of advertisements of beauty industry products everywhere: billboards, magazine and newspaper ads, special events and big posters in the related stores. Their purpose is to promote all kinds of various beauty products that women might want to use in order to look beautiful.…

    • 1883 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Lush company

    • 445 Words
    • 2 Pages

    The Goal of the Company is to become a global brand with more than 830 worldwide and production laboratories in Europe, Australia, Canada, South America, Singapore, and Japan, and they focus to provide their customers with the freshest products in the history of cosmetics. Their Objective is…

    • 445 Words
    • 2 Pages
    Good Essays
  • Good Essays

    In order for L’Oreal to achieve their desired goals they need to develop their positioning strategy. The first step is to develop…

    • 1235 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    L'Oreal Company Analysis

    • 2156 Words
    • 9 Pages

    L’Oreal’s success in the cosmetic industry is due not only to their high quality, but also to the corporation’s marketing efforts to make sure their various brands have a strong market presence. There are generally five categories for L’Oreal’s products. Beginning with the Consumer product line, these products are normally sold thru mass-market retail stores. These are competitively priced and are marketed under brands such as L’Oreal Paris, Maybelline New York and Garnier. L’Oreal’s Professional Products are made to meet the high requirements of customers such as beauty salons, stylists and hairdressers. These are marketed under the brands such as L’Oreal…

    • 2156 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    The astounding world of cosmetics has taken a turn and has changed the way it has been seen since it first created. Now it is seen as a form of artwork that people practice as seen on runways and world known magazines. It is also seen as a hobby or career that both men and women can both pursue as a living. Marketing is their main source when it comes to the promotion and sales of products. Big name companies are unavoidable due to their appearance in television commercials, magazine pages, and especially through social media. Well known celebrities also take an enormous role when trying to market not only a specific product but a specific brand. In these advertisements, companies only present what is most beneficial for the consumer which…

    • 977 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    The objective for L’Oreal to launch the advertisement is to create awareness for the newly introduce skin care product. Besides that, the creative magnifier is emphasizing on the source of the ad in order to create an emotional tied and favourable predisposition among its target audience toward the new skin care products, and eventually create purchase intentions.…

    • 6032 Words
    • 25 Pages
    Powerful Essays
  • Good Essays

    L'Oreal Swot Analysis

    • 1120 Words
    • 5 Pages

    The ongoing success of the L’Oreal Group is without if not for the ingenuity of the concept of their vision as a team. L’Oreal Chairman and CEO Lindsay Owen-Jones considers passion as the key to the well-renowned accomplishment of the said Company. The primary strength of the Company is the continuing research and innovation in the interest of beauty which assures that the L’Oreal Cosmetics offers the best to their consumers. Their dedication to their continuous…

    • 1120 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    One of the Group's creeds is diversity, and L'Oréal sometimes surprises the public with just how diverse its conception of beauty can be. This year, the cover of its annual…

    • 285 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Estee Lauder Swot

    • 584 Words
    • 3 Pages

    Founded in 1909, the L’Oreal Group is the world’s largest cosmetics and beauty company, including HR, Lancome, Biotherm, The Body Shop etc. L’Oreal has strict rules about “SHE” (Safety, Health, Environment) policy, and it much more depends on American market than others.…

    • 584 Words
    • 3 Pages
    Good Essays
  • Better Essays

    A person's beauty, particularly a woman's, is supposed to come from the inside. Yet many women go to exceptional lengths to change their faces and their bodies. "A woman is conditioned to view her face as a mask and her body as an object, as things separate from and become more important than her real self, constantly in need of alteration, improvement, and disguise" (Kilbourne, 2001, p.292). Advertisers want women to try and achieve whatever look is popular and to fail so women will continually spend money on cosmetics and clothes that are not meant for them and so ultimately the products never get used. Advertisers also want women to feel dissatisfied when they look into the mirror. Lancome has an ad in the September 2001 issue of Glamour magazine. It is an advertisement for a new lipstick; the ad's jingle reads Rouge Absolu Creme; the ad then gives a…

    • 1299 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Our case was titled “Cosmetic Giants Segment the Global Cosmetics Market.” It discussed how the world’s best known cosmetics companies, including L’Oreal, Procter & Gamble, Shiseido and Estee Lauder are setting their sights on a new market segment, the emerging middle classes in countries such as Brazil, India and China. The case talked about the companies marketing strategies in each different country, with a focus on L’Oreal. L’Oreal is a world famous French company that engages in the production and marketing of a range of beauty products sold under well-known brands. Their brands are generally categorised by their target markers, such as the mass, professional, luxury and active cosmetics markets, and just some of their famous brands include L’Oreal Paris, Garnier and Maybeline.…

    • 2765 Words
    • 12 Pages
    Powerful Essays
  • Best Essays

    Male Cosmetics in China

    • 3215 Words
    • 13 Pages

    The marketing strategy will be based on targeting young, middle-class urban males in China who are interested in their appearance. Through marketing tactics like guerrilla marketing, L’Oreal Paris hopes to create brand awareness within the Chinese male market in the first six months upon entry into the Chinese market. With a steady growth in disposable income for males in urban cities, they will become potentially be the largest consumer segment in the world which could boost L’Oreal Paris market shares. By developing brand loyalty now, L’Oreal Paris will be able to capitalize on the growing demand for male skin care. As L’Oreal Paris already holds a strong brand image with their female product lines, it may be easier to establish a new product line on the basis of their established quality.…

    • 3215 Words
    • 13 Pages
    Best Essays

Related Topics