L Oreal And It S Strategy Analysis
Introduction
L’Oréal is the company that I choose to be discussed. The reason why I choose this company is because they are the world leading cosmetic and beauty product’s company and they have a strong strategy for me to discuss on. L’Oréal is a cosmetics and beauty products’ company and it was founded at Clichy, France in 1909. Eugène Schueller is the founder of the company, who became an instructor at the Sorbonne after completed his study in the Institute for Applied Chemistry in Paris.
L’Oréal was primarily named as Société Francaise des Teintures Inoffensives pour Cheveux which means French Society for Inoffensive Tincture of Hair. It is a French based company which headquartered in Paris. There are over 130 countries operating this company like South and North America, Africa and Middle East, Europe, Asia and others, with up to 25 international brands. The international brands under L’Oréal include L’Oréal Professional, Lancôme Paris, Kiehl’s, Shu Uemura, Kérastase and others.
Production and marketing is the main scopes that focus by the company beside the dermatological and pharmaceutical fields. They are more concentrate on hair colours, skin care, fragrances and perfumes, cosmetic products and styling products which are specially created for individual and professional customers. They also came out with kids’ products which are known as L’Oréal Kids. The research team of L’Oréal was first started with only 3 chemists but it is now expanded to nearly 2000 chemists. Now, there are five research and development centre of L’Oréal globally.
L’Oréal have a slogan of “Because we’re worth it”, which is also their vision statement. The reason why they have this vision is because of building a good customer relationship is what the company priority concern. This is to provide consumers with more satisfied products by the company’s lifestyle and philosophy. L’Oréal believes that everyone aspires to beauty. This is where they come out with their mission statement
L’Oréal is the company that I choose to be discussed. The reason why I choose this company is because they are the world leading cosmetic and beauty product’s company and they have a strong strategy for me to discuss on. L’Oréal is a cosmetics and beauty products’ company and it was founded at Clichy, France in 1909. Eugène Schueller is the founder of the company, who became an instructor at the Sorbonne after completed his study in the Institute for Applied Chemistry in Paris.
L’Oréal was primarily named as Société Francaise des Teintures Inoffensives pour Cheveux which means French Society for Inoffensive Tincture of Hair. It is a French based company which headquartered in Paris. There are over 130 countries operating this company like South and North America, Africa and Middle East, Europe, Asia and others, with up to 25 international brands. The international brands under L’Oréal include L’Oréal Professional, Lancôme Paris, Kiehl’s, Shu Uemura, Kérastase and others.
Production and marketing is the main scopes that focus by the company beside the dermatological and pharmaceutical fields. They are more concentrate on hair colours, skin care, fragrances and perfumes, cosmetic products and styling products which are specially created for individual and professional customers. They also came out with kids’ products which are known as L’Oréal Kids. The research team of L’Oréal was first started with only 3 chemists but it is now expanded to nearly 2000 chemists. Now, there are five research and development centre of L’Oréal globally.
L’Oréal have a slogan of “Because we’re worth it”, which is also their vision statement. The reason why they have this vision is because of building a good customer relationship is what the company priority concern. This is to provide consumers with more satisfied products by the company’s lifestyle and philosophy. L’Oréal believes that everyone aspires to beauty. This is where they come out with their mission statement