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L`Oreal
Tomas Bata University in Zlín

Faculty of Management and Economics

Presentation on

The L’Oréal Group

( the company for beauty)

Subject: English language

Elaborated by: Sandra Antičová
Group: I 21/F

Introduction

Good morning Ladies and Gentlemen. It’s a great pleasure to have the opportunity to adress such a distinquished audience. Firstly, I would like to introduce myself. My name is Sandra Anticova. I work as a representative in the L’Oréal Czech Republic subsidiary. Today I’m going to inform you about L’Oréal, its history, products, sales, structure and something about its owners and shareholders. Please interrupt me if there is something which needs clarifying. Otherwise, there’ll be time for discussion at the end of my short presentation. I think that now it is time to start. So, I would suggest that we begin with the history of the company.

The history of the company

In 1907, Eugéne Schueller, a young French chemist, developed an innovative hair-colour formula. He called this new, perfectly safe, hair duy „Aurelióne“ . With this, the history of L‘Oréal began. Eugéne Scheller formulated and manufactured his own products, which he then sold to Parisian hairdressers. In 1909, Schueller registred his own company, the „Société Francaise de Teintures Inoffensives pour Cheveux“, the future L‘Oréal. The two guiding principles of the company were research and innovation in the interests of beauty, and these were put into place from the start. In 1920, the small company employed 3 chemists. By 1950, the research teams had 100 members, and the number reached 1,000 by 1984, and is nearly 3,000 today. In 1912, Eugéne Schueller started to export his hair-colouring product to Holland, Austria and Italy. A few years later, agents distributed these products to the USA, South America,

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