M-Commerce
Slide 1.1
Chapter 1
Innovation management: an introduction
Paul Trott, Innovation Management and New Product Development, 4th Edition, © Pearson Education Limited 2008
Slide 1.2
Theories and models of innovation management
1. 2. 3. 4. 5. 6. 7.
Introduction Product and process innovations Typology of innovations Different schools of thought Models of understanding of innovation management Implications for developing products and services Summary and review
Paul Trott, Innovation Management and New Product Development, 4th Edition, © Pearson Education Limited 2008
Slide 1.3
Introduction
• Innovation management is not exclusively associated with products • New ways of doing business in service sector • Innovation management involves change, particularly technological change • Sometimes this involves product, service and process changes • The level of change is an important dimension
Paul Trott, Innovation Management and New Product Development, 4th Edition, © Pearson Education Limited 2008
Slide 1.4
Product technology advantages
• Pfizer’s Sildenfil – aka Viagra:
The fastest selling human drug
• Gore Associates’ Gore-Tex: the versatile polymer polytetrafluoroethylene (PTFE)
• Dyson’s vacuum cleaner:
Revolutionised a very stable mature industry
Paul Trott, Innovation Management and New Product Development, 4th Edition, © Pearson Education Limited 2008
Slide 1.5
Process technologies
• Enterprise Resource Planning (ERP) business software; virtually all large firms have installed it. • SAP, Oracle, Baan and PeopleSoft. • SAP has over 20,000 products installed worldwide and Oracle has installed databases in nearly every one of the world’s top 500 companies. • Moreover, it has changed the way they work (Gartner, 2002).
Paul Trott, Innovation Management and New Product Development, 4th Edition, © Pearson Education Limited 2008
Slide 1.6
Introduction
Paul Trott, Innovation Management and New Product
Chapter 1
Innovation management: an introduction
Paul Trott, Innovation Management and New Product Development, 4th Edition, © Pearson Education Limited 2008
Slide 1.2
Theories and models of innovation management
1. 2. 3. 4. 5. 6. 7.
Introduction Product and process innovations Typology of innovations Different schools of thought Models of understanding of innovation management Implications for developing products and services Summary and review
Paul Trott, Innovation Management and New Product Development, 4th Edition, © Pearson Education Limited 2008
Slide 1.3
Introduction
• Innovation management is not exclusively associated with products • New ways of doing business in service sector • Innovation management involves change, particularly technological change • Sometimes this involves product, service and process changes • The level of change is an important dimension
Paul Trott, Innovation Management and New Product Development, 4th Edition, © Pearson Education Limited 2008
Slide 1.4
Product technology advantages
• Pfizer’s Sildenfil – aka Viagra:
The fastest selling human drug
• Gore Associates’ Gore-Tex: the versatile polymer polytetrafluoroethylene (PTFE)
• Dyson’s vacuum cleaner:
Revolutionised a very stable mature industry
Paul Trott, Innovation Management and New Product Development, 4th Edition, © Pearson Education Limited 2008
Slide 1.5
Process technologies
• Enterprise Resource Planning (ERP) business software; virtually all large firms have installed it. • SAP, Oracle, Baan and PeopleSoft. • SAP has over 20,000 products installed worldwide and Oracle has installed databases in nearly every one of the world’s top 500 companies. • Moreover, it has changed the way they work (Gartner, 2002).
Paul Trott, Innovation Management and New Product Development, 4th Edition, © Pearson Education Limited 2008
Slide 1.6
Introduction
Paul Trott, Innovation Management and New Product