M-commerce
Introduction
Wireless technologies and telecommunication networks are playing a significant role in modern life. Moreover, the use of innovative wireless devices such as smart phones and personal digital assistants (PDAs) is widespread and facilitates access to critical information and electronic transactions ubiquitously (Benou & Vassilakis, 2010). For example, one study showed that, 50% of Australians access the internet using their mobile phone in 2011 (Sensis, 2011). Another study by Allied Business Intelligence (ABI) Research (2010b) reported that in 2010, 28% of Americans use their mobile phone to access the Internet on daily bases. Mobile or wireless devices are ubiquitous tools and are enablers of Mobile Commerce (m-commerce) or what’s known as mobile electronic commerce. In reality, the interaction between technologies such as the Internet, mobile computing devices, and wireless networks (e.g. mobile network) facilitates the existence of m-commerce to offer many services to mobile consumers (Siau, Lim, & Shen, 2001). M-commerce is directly linked to electronic commerce (e-commerce) (Tiwari, Buse, & Herstatt, 2006). Whereas e-commerce provides “anytime” access to online services, m-commerce potentially allows users to perform online transactions “anytime and anywhere” (Saidi, 2009). This concept of “anytime and anywhere” transacting and accessing important business information can be considered as one of the most significant advantages of m-commerce that draws the attention of businesses and their employees (Varshney, Mallow, Ahluwalia, & Jain, 2004). According to Siau et al. (2001), m-commerce “is about delivering the right information to the right place at the right time” (p. 5) meaning that they are ubiquitous and purposeful tools reshaping the landscape of commerce.
M-commerce can be considered as the next generation of e-commerce. Therefore, to understand m-commerce as a modern concept, it is important to be aware of the definition of e-commerce;
Wireless technologies and telecommunication networks are playing a significant role in modern life. Moreover, the use of innovative wireless devices such as smart phones and personal digital assistants (PDAs) is widespread and facilitates access to critical information and electronic transactions ubiquitously (Benou & Vassilakis, 2010). For example, one study showed that, 50% of Australians access the internet using their mobile phone in 2011 (Sensis, 2011). Another study by Allied Business Intelligence (ABI) Research (2010b) reported that in 2010, 28% of Americans use their mobile phone to access the Internet on daily bases. Mobile or wireless devices are ubiquitous tools and are enablers of Mobile Commerce (m-commerce) or what’s known as mobile electronic commerce. In reality, the interaction between technologies such as the Internet, mobile computing devices, and wireless networks (e.g. mobile network) facilitates the existence of m-commerce to offer many services to mobile consumers (Siau, Lim, & Shen, 2001). M-commerce is directly linked to electronic commerce (e-commerce) (Tiwari, Buse, & Herstatt, 2006). Whereas e-commerce provides “anytime” access to online services, m-commerce potentially allows users to perform online transactions “anytime and anywhere” (Saidi, 2009). This concept of “anytime and anywhere” transacting and accessing important business information can be considered as one of the most significant advantages of m-commerce that draws the attention of businesses and their employees (Varshney, Mallow, Ahluwalia, & Jain, 2004). According to Siau et al. (2001), m-commerce “is about delivering the right information to the right place at the right time” (p. 5) meaning that they are ubiquitous and purposeful tools reshaping the landscape of commerce.
M-commerce can be considered as the next generation of e-commerce. Therefore, to understand m-commerce as a modern concept, it is important to be aware of the definition of e-commerce;