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M-Commerce Industry is surpassing E-Commerce Industry

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M-Commerce Industry is surpassing E-Commerce Industry
Mobile Commerce Industry surpassing E-Commerce Industry
By Zarah Ali
National University of Modern Languages

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Abstract
The research deals with ‘How Mobile Commerce Industry has surpassed E- Commerce Industry in various domains of life?’ For analysis the researcher has taken into account many recent facts and figures showing the increasing trend in M-commerce in the entire world. The researcher has successfully established with the help of core statistics that percentage of mobile users and mobile businesses/marketing round the globe is significantly increasing day by day. The extensive sweep of M-commerce Industry has covered wide-ranging fields as compared to the limited range of E-Commerce. The researcher has considered the variables such as growth in mobile consumers, travel bookings and purchases on mobile websites, internet accessibility through mobile phones & expected M-commerce turnover and has proved that M-Commerce industry is at a constant spurt and the expected yield of M-Commerce Industry is liable to increase even many folds in the times to come.

Introduction

Mobile Commerce Industry is one of the most blooming industries in the world today. Its day to day expansion principally owes to the variety of fields it renders its services into. 40% of the population of the world is mobile consumer which is even higher than the percentage of credit card holders and hence the extensive impact of Mobile Commerce Industry is knitting the world into its own M-Commerce web. The major players in this close knitted web are sellers, buyers, cellphone network operators and providers of logistics.
M-Commerce industry has encapsulated all the major services ranging from Mobile-Money Transfer, Mobile banking, Mobile ATM, Mobile Ticketing, Mobile vouchers, coupons and loyalty cards, Mobile browsing & purchasing, Mobile marketing & advertising and Location-based


References: ETC (2013). Mobile devices Retrieved June 26, 2013 from http://www.newmediatrendwatch.com/markets-by-country/17-usa/855-mobile-devices Linsker, Alex K. (2013). Mobile Commerce: State of the industry. Retrieved from http://www.instantshift.com/2013/03/22/mobile-commerce-state-of-the-industry/ MacCarthy, B. (2008). The risks and opportunities in a mobile commerce economy. First Data White paper Corporation. Retrieved from http://www.firstdata.com/downloads/thought-leadership/fd_mobilecommerceoverview_whitepaper.pdf. p.4 Murphy, S. (2013). Mobile devices will outnumber people by the end of the year. Retrieved June 26, 2013 from http://mashable.com/2013/02/06/mobile-growth/ PRWeb UK. (2013). SEO.org.UK responds to UK mobile commerce statistics [Press Release] Retrieved from http://www.prweb.com/releases/2013/1/prweb10357467.htm SIPTrunk (2013). Consumers, marketers adapt to mobile at different speeds [News Release] Retrieved June 26, 2013 from http://sip-trunking.tmcnet.com/news/2011/06/28/5603614.htm SIPTrunk (2013). Consumers, marketers adapt to mobile at different speeds Retrieved June 26, 2013 from http://sip-trunking.tmcnet.com/news/2011/06/28/5603614.htm Torney, J. (2013). Report highlights the growth of mobile commerce in the UK. Retrieved from http://www.mobilecommercepress.com/report-highlights-the-growth-of-mobile-commerce-in-the-uk/856811/
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