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M Factor: Communication in Ventures

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M Factor: Communication in Ventures
Organizational Behavior
M-Factor Book Review
March 23, 2012

Lynne Lancaster is one of today's foremost cultural translators. Born and raised in St. Paul, Minnesota, she graduated Phi Beta Kappa, summa cum laude from the University of Minnesota where she later served as an adjunct faculty member. Lynne earned her stripes as a management consultant, coaching senior executives from major U.S. companies on communication issues and proficiency. Her work with CEO author Harvey Mackay resulted in five bestselling business books, including Pushing the Envelope and Swim with the Sharks Without Being Eaten Alive. “About the Author”, Harpercollins.com, Harper Collins Publishers, n.d. Web. 23 March 2012. A graduate in Communications and Sociology from the University of Wisconsin at Madison, David Stillman was selected as a fellow for the Michigan State University Mass Media in Britain program and continued his studies in London with the BBC. He then worked for ABC television in New York City as an intern for Primetime Live, and later with CBS radio. He then embarked on a year-long, round-the-world trip covering such events as the end of apartheid in South Africa and the fall of the former Soviet Union. “About the Author”, Harpercollins.com, Harper Collins Publishers, n.d. Web. 23 March 2012.
(http://www.harpercollins.com/author/microsite/about.aspx?authorid=20530)
Together Lancaster and Stillman co-authored the M-Factor and it has been a sensational and enlightening read. In it they tell us the different ways that the Millennials are changing the way that the world conducts business. Just like every generation before them the Millennials are going to have their own ideas and ways to get things done. Which, of course, every generation before cannot believe that these “kids” are even allowed into the conversation. One of the most ironic features, which could be the overall underlying thesis to the whole book, is this: The Millennials are going to bring us

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