MAC Cosmetics
The Product Mix
M.A.C Sells are many difference products including:
Makeup-EYES, LIPS, FACE, NAILSA
SKIN CARES-REMOVERS, MOISTURIZERS, SOLUTIONS, FRAGRANCE
TOOLS-BRUSHES, ACCESSORIES, BAGS
PRO PRODUCT
The Price Mix
In the mid price range Around $8.00 ~ $207.00
Items Estee Lauder M.A.C Lancome
Lipstick $23.50 ~ 34.00 $ 18.00 ~ 33.50 $ 27.00 ~ 35.00
Foundation $ 42.50 $ 32.00 ~ 40.00 $ 40.00 ~ 63.00
Eye-Shadow $ 21.00 ~ 50.00 $ 18.00 ~ 47.50 $ 22.00 ~ 54.00
Mascara $ 24.00 ~ 38.50 $ 19.00 ~ 23.50 $ 28.00 ~ 39.00
Brush $ 24.00 ~ 38.50 $ 19.00 ~ 23.50 $ 28.00 ~ 39.00
The Place Mix
M.A.C has 1000 stores in 73 countries and 12,000 employees around the world so far.
Many M.A.C stores are in department store or shopping center
Because the mobility of the population is high.
The Promotional Mix
M.A.C distributed products to top desiner who worked with top models and actors (Word of mouth advertising)
M.A.C launches products of limited edition
MAC promotes products by using placement marketing strategy
MAC raises money for charity for AIDS
In Conclusion Successful?
Yes, MAC marketing is successful because it follows the 4P’s.
$ 280 Million Amount the brand’s AIDS charity has raised since its founding in 1994
MAC Mission Statement:
M.A.C.’s mission statement is “All Races, All Sexes, All Ages,”
M.A.C. is the top seller of high-end makeup to black Americans, according to Estée Lauder, accounting for half the sales in that category. The brand “speaks to multiethnic consumers,” says Estée Lauder Chief Executive Officer Fabrizio Freda. http://www.businessweek.com/articles/2013-03-21/with-m-dot-a-dot-c-dot-est-e-lauder-enters-emerging-markets http://cdn.gotraffic.net/projector/latest/BloombergPlayer.swf
M.A.C Sells are many difference products including:
Makeup-EYES, LIPS, FACE, NAILSA
SKIN CARES-REMOVERS, MOISTURIZERS, SOLUTIONS, FRAGRANCE
TOOLS-BRUSHES, ACCESSORIES, BAGS
PRO PRODUCT
The Price Mix
In the mid price range Around $8.00 ~ $207.00
Items Estee Lauder M.A.C Lancome
Lipstick $23.50 ~ 34.00 $ 18.00 ~ 33.50 $ 27.00 ~ 35.00
Foundation $ 42.50 $ 32.00 ~ 40.00 $ 40.00 ~ 63.00
Eye-Shadow $ 21.00 ~ 50.00 $ 18.00 ~ 47.50 $ 22.00 ~ 54.00
Mascara $ 24.00 ~ 38.50 $ 19.00 ~ 23.50 $ 28.00 ~ 39.00
Brush $ 24.00 ~ 38.50 $ 19.00 ~ 23.50 $ 28.00 ~ 39.00
The Place Mix
M.A.C has 1000 stores in 73 countries and 12,000 employees around the world so far.
Many M.A.C stores are in department store or shopping center
Because the mobility of the population is high.
The Promotional Mix
M.A.C distributed products to top desiner who worked with top models and actors (Word of mouth advertising)
M.A.C launches products of limited edition
MAC promotes products by using placement marketing strategy
MAC raises money for charity for AIDS
In Conclusion Successful?
Yes, MAC marketing is successful because it follows the 4P’s.
$ 280 Million Amount the brand’s AIDS charity has raised since its founding in 1994
MAC Mission Statement:
M.A.C.’s mission statement is “All Races, All Sexes, All Ages,”
M.A.C. is the top seller of high-end makeup to black Americans, according to Estée Lauder, accounting for half the sales in that category. The brand “speaks to multiethnic consumers,” says Estée Lauder Chief Executive Officer Fabrizio Freda. http://www.businessweek.com/articles/2013-03-21/with-m-dot-a-dot-c-dot-est-e-lauder-enters-emerging-markets http://cdn.gotraffic.net/projector/latest/BloombergPlayer.swf