Management Principles Assignment (Porter's Five Forces on Apple Inc.)
ementContents
Section | Assessment | Page | 1 | Introduction | 4 | 2 | Contents | | | * 2.1 To analyze the company’s practices/operations in relation to the selected topic. | 5-9 | | * 2.2 To identify and explain the relevant principles and concepts of management (in relation to the selected topic) those are being applied in the company. | | | * 2.3 To identify and explain the pros and cons in the application of the relevant principles and concepts of management in order to find the problems that will be encountered by the company | 10- 16 | 3 | Recommendations | 17- 21 | 4 | Conclusion | 22 | 5 | Bibliography | 23-25 | 6 | References | 26- |
1.0 Background
In April 1976, Steve Wozniak and Steve Jobs were established Apple together after they graduated. When Wozniak successfully created Apple I, co-worker relationship between Steve Jobs and him began. The uses of Apple I was to make free phone calls for long-distance. Steve Jobs who had an eye for the future, sold the Apple I with Wozniak to the public and got the great appraisal for the public. Apple Computer Company started in 1997 and the first Apple Computer was born. Apple Inc. created manufactured and marketed mobile device and media devices, computer, and portable digital music players. In the past ten years, Apple has expanded into a very intricate company, and they tried to design more new technology so that the company can penetrate to the market easily. In 2001, Apple introduced the iPod into the market, and the iPod successfully becoming the main market leader in music players. Besides that, Apple joined the phone industry in 2007 with the iPhone, which has also been proverbially successful and attract many customers. The company's famous hardware products are Macintosh line of computers, consumer software (iCloud, iChat, iTunes) and electronic (iPad, iPhone, iPod).
The company operates in five sections: Americas, Europe, Japan, Asia-Pacific and Retail. Apple
Section | Assessment | Page | 1 | Introduction | 4 | 2 | Contents | | | * 2.1 To analyze the company’s practices/operations in relation to the selected topic. | 5-9 | | * 2.2 To identify and explain the relevant principles and concepts of management (in relation to the selected topic) those are being applied in the company. | | | * 2.3 To identify and explain the pros and cons in the application of the relevant principles and concepts of management in order to find the problems that will be encountered by the company | 10- 16 | 3 | Recommendations | 17- 21 | 4 | Conclusion | 22 | 5 | Bibliography | 23-25 | 6 | References | 26- |
1.0 Background
In April 1976, Steve Wozniak and Steve Jobs were established Apple together after they graduated. When Wozniak successfully created Apple I, co-worker relationship between Steve Jobs and him began. The uses of Apple I was to make free phone calls for long-distance. Steve Jobs who had an eye for the future, sold the Apple I with Wozniak to the public and got the great appraisal for the public. Apple Computer Company started in 1997 and the first Apple Computer was born. Apple Inc. created manufactured and marketed mobile device and media devices, computer, and portable digital music players. In the past ten years, Apple has expanded into a very intricate company, and they tried to design more new technology so that the company can penetrate to the market easily. In 2001, Apple introduced the iPod into the market, and the iPod successfully becoming the main market leader in music players. Besides that, Apple joined the phone industry in 2007 with the iPhone, which has also been proverbially successful and attract many customers. The company's famous hardware products are Macintosh line of computers, consumer software (iCloud, iChat, iTunes) and electronic (iPad, iPhone, iPod).
The company operates in five sections: Americas, Europe, Japan, Asia-Pacific and Retail. Apple
References: Bibliography Advantages and Disadvantages of Product Differentiation.(2011,August).Retrieved July 1, 2012, Ameinfo.com(2004).Successful Supplier Relationship Management. Retrieved 7 July 2012, from http://www.ameinfo.com/35411.html Apple - Five Forces Analysis.(2012,January).Retrieved July 1, 2012, from http://www.wikiwealth.com/five-forces:apple Apple Inc.(2009,September).Retrieved June 30, 2012, from http://homepage2.nifty.com/suhada/rep/apple.pdf Apple and Industry Forces.(2011,February).Retrieved June 30, 2012, from http://fernstrategy.com/2011/02/17/apple-and-industry-forces/ Daft, R.L. (2010). New Era of Management (9th ed.). Mason, Ohio: Thomson/ South-Western.