MARKETING INTELLENCE
Assignment front sheet
Qualification
Unit number and title
Pearson BTEC Level 5 HND Diploma Business
Unit 17: Marketing Intelligence
Student name
Assessor name
Ayesha usman
Date issued
Completion date
Submitted on
21/4/2014
13/5/2014
Assignment title
MI: Understanding and Exploring Buyer Behaviour and Buyer Decision Making process (1 of 2)
Learning Outcome
Learning outcome
Assessment Criteria
In this assessment you will have the opportunity to present evidence that shows you are able to:
Task no.
Evidence
(Page no)
LO1
Understand the sources of finance available to a business
1.1
Describe the main stages of the purchase decision-making process
1
1.2
Explain theories of buyer behaviour in terms of individuals and markets
1
1.3
Explain the factors that affect buyer behavior
1
Learner declaration
I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.
Student signature: Date:
In addition to the above PASS criteria, this assignment gives you the opportunity to submit evidence in order to achieve the following MERIT and DISTINCTION grades
Grade Descriptor
Indicative characteristic/s
Contextualisation
M1 Identify and apply strategies to find appropriate solutions
Effective judgements have been made.
An effective approach to study and research has been applied.
To achieve M1, Appropriate factors affecting buyer behaviour are identified and justified. A detailed and well-focused research has been carried out. (Task 1)
M3 Present and communicate appropriate findings
Communication is appropriate for familiar and unfamiliar audiences and appropriate media have been used.
To achieve M3 the work you present will be presented in suitable business formats and will use business terminology accurately.
(Task 1)
D2 Take responsibility for managing and organising activities
Activities have been managed.
To achieve D2,
Qualification
Unit number and title
Pearson BTEC Level 5 HND Diploma Business
Unit 17: Marketing Intelligence
Student name
Assessor name
Ayesha usman
Date issued
Completion date
Submitted on
21/4/2014
13/5/2014
Assignment title
MI: Understanding and Exploring Buyer Behaviour and Buyer Decision Making process (1 of 2)
Learning Outcome
Learning outcome
Assessment Criteria
In this assessment you will have the opportunity to present evidence that shows you are able to:
Task no.
Evidence
(Page no)
LO1
Understand the sources of finance available to a business
1.1
Describe the main stages of the purchase decision-making process
1
1.2
Explain theories of buyer behaviour in terms of individuals and markets
1
1.3
Explain the factors that affect buyer behavior
1
Learner declaration
I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.
Student signature: Date:
In addition to the above PASS criteria, this assignment gives you the opportunity to submit evidence in order to achieve the following MERIT and DISTINCTION grades
Grade Descriptor
Indicative characteristic/s
Contextualisation
M1 Identify and apply strategies to find appropriate solutions
Effective judgements have been made.
An effective approach to study and research has been applied.
To achieve M1, Appropriate factors affecting buyer behaviour are identified and justified. A detailed and well-focused research has been carried out. (Task 1)
M3 Present and communicate appropriate findings
Communication is appropriate for familiar and unfamiliar audiences and appropriate media have been used.
To achieve M3 the work you present will be presented in suitable business formats and will use business terminology accurately.
(Task 1)
D2 Take responsibility for managing and organising activities
Activities have been managed.
To achieve D2,