Marketing Mang KOtler test bank ch cosumer
Chapter 6 – Analyzing Consumer Markets and Buyer Behavior
True/False Questions
1. Whirlpool uses staff anthropologists to determine how exotic cultures do their laundry. False (easy) p. 111
2. Culture is the most fundamental determinant of a person’s wants and behavior. True (moderate) p. 112
3. Social classes are relatively heterogeneous and enduring divisions in a society. False (difficult) p. 113
4. If you reject the values of a particular group, it is considered a dissociative group. True (moderate) p. 113
5. Religious, professional, and trade union groups are types of secondary reference groups. True (moderate) p. 113
6. Of the major factors influencing buying behavior, your family will exert the broadest and deepest influence. True (moderate) pp. 114-115
7. Family members constitute the most influential primary reference group. True (easy) pp. 114-115
8. An opinion leader is a person who offers informal advice or information about some product category. True (easy) p. 114
9. The value of the social class concept to marketers is that members of a given class tend to share similar values, interests, and behavior. True (moderate) p. 113
10. Usually people from the same subculture, social class, and/or occupation have essentially the same lifestyle. False (moderate) p. 116
11. The buyer’s age and occupation are considered personal factors that may affect buying decisions. True (easy) pp. 115-116
12. Because human needs are universal, status symbols are the same worldwide. False (moderate) p. 117
13. VALS 2 is designed to reveal why people believe and act as they do, specifically their consumer behavior. True (moderate) p. 116
14. The VALS 2 segment Experiencers is made up of conservative, conventional, and traditional people who favor familiar products and established brands. False (moderate) p. 116
15. Perception involves selecting, organizing, and interpreting information inputs to create a meaningful
True/False Questions
1. Whirlpool uses staff anthropologists to determine how exotic cultures do their laundry. False (easy) p. 111
2. Culture is the most fundamental determinant of a person’s wants and behavior. True (moderate) p. 112
3. Social classes are relatively heterogeneous and enduring divisions in a society. False (difficult) p. 113
4. If you reject the values of a particular group, it is considered a dissociative group. True (moderate) p. 113
5. Religious, professional, and trade union groups are types of secondary reference groups. True (moderate) p. 113
6. Of the major factors influencing buying behavior, your family will exert the broadest and deepest influence. True (moderate) pp. 114-115
7. Family members constitute the most influential primary reference group. True (easy) pp. 114-115
8. An opinion leader is a person who offers informal advice or information about some product category. True (easy) p. 114
9. The value of the social class concept to marketers is that members of a given class tend to share similar values, interests, and behavior. True (moderate) p. 113
10. Usually people from the same subculture, social class, and/or occupation have essentially the same lifestyle. False (moderate) p. 116
11. The buyer’s age and occupation are considered personal factors that may affect buying decisions. True (easy) pp. 115-116
12. Because human needs are universal, status symbols are the same worldwide. False (moderate) p. 117
13. VALS 2 is designed to reveal why people believe and act as they do, specifically their consumer behavior. True (moderate) p. 116
14. The VALS 2 segment Experiencers is made up of conservative, conventional, and traditional people who favor familiar products and established brands. False (moderate) p. 116
15. Perception involves selecting, organizing, and interpreting information inputs to create a meaningful