MART 101 Key Concepts & Definitions
KEY CONCEPT DEFINITIONS
CULTURE – sum total of learned beliefs, values & customs that serve to direct the (consumer) behavior of members of a particular society.
ENCULTURATION – learning/ becoming part of a culture by growing up in it.
ACCULTURATION – learning/ becoming part of a culture by joining it later on in life.
SOCIAL CLASS – groupings across society, broadly recognized by societal members, involving areas such as: differences in power, authority, wealth, working conditions, lifestyles & culture.
SOCIAL MOBILITY: ease of moving up/ down a social class
RAWLSIAN BORMATIVE STD. – individuals more likely to argue for different income distribution if aware of their current income distribution position – Veil of Ignorance.
ORGANSATIONAL FUNCTION – set of processes for creating, communicating & delivering value to customers & for managing customer relationships in a way that benefit organization & shareholders
PERSONALITY – person’s unique psychological make-up & how it consisted by influences, the way a person responds to his/ her environment.
SENSATION – sensory receptors immediate response to stimuli
PERCEPTION – process where sensations are selected, organized & interpreted.
DIFFERENTIAL – sensory system ability to direct changes/ differences between 2 stimuli
SUBLIMINAL PERCEPTION – occurs when stimulus is below consumer’s level of awareness.
ATTITUDES – lasting evaluation of people, objects, advertisements/ issues
BOUNDED RATIONALITY – satisficing (she’ll be right!)
THEORY of REASONED ACTION – situations where consumer has control of their actions & is thoughtful about it.
REFERENCE GROUPS – actual/ imaginary individual/ group conceived of having significant relevance upon individual’s evaluations, aspirations/ behavior
SUB-CULTURE – distinct cultural groups that exists as an identifiable segment within a larger, more-complex society. People in several sub-cultures.
PRODUCT CONSTELLATIONS – clusters of complementary
CULTURE – sum total of learned beliefs, values & customs that serve to direct the (consumer) behavior of members of a particular society.
ENCULTURATION – learning/ becoming part of a culture by growing up in it.
ACCULTURATION – learning/ becoming part of a culture by joining it later on in life.
SOCIAL CLASS – groupings across society, broadly recognized by societal members, involving areas such as: differences in power, authority, wealth, working conditions, lifestyles & culture.
SOCIAL MOBILITY: ease of moving up/ down a social class
RAWLSIAN BORMATIVE STD. – individuals more likely to argue for different income distribution if aware of their current income distribution position – Veil of Ignorance.
ORGANSATIONAL FUNCTION – set of processes for creating, communicating & delivering value to customers & for managing customer relationships in a way that benefit organization & shareholders
PERSONALITY – person’s unique psychological make-up & how it consisted by influences, the way a person responds to his/ her environment.
SENSATION – sensory receptors immediate response to stimuli
PERCEPTION – process where sensations are selected, organized & interpreted.
DIFFERENTIAL – sensory system ability to direct changes/ differences between 2 stimuli
SUBLIMINAL PERCEPTION – occurs when stimulus is below consumer’s level of awareness.
ATTITUDES – lasting evaluation of people, objects, advertisements/ issues
BOUNDED RATIONALITY – satisficing (she’ll be right!)
THEORY of REASONED ACTION – situations where consumer has control of their actions & is thoughtful about it.
REFERENCE GROUPS – actual/ imaginary individual/ group conceived of having significant relevance upon individual’s evaluations, aspirations/ behavior
SUB-CULTURE – distinct cultural groups that exists as an identifiable segment within a larger, more-complex society. People in several sub-cultures.
PRODUCT CONSTELLATIONS – clusters of complementary