Massachusetts Audubon Society -arabic translation-
CASE: MASSACHUSETTS AUDUBON SOCIETY
OVERVIEW
Massachusetts Audubon Society (MAS) is one of the oldest nonprofit environmental organizations in the United States. It operates more than 40 الحياة البريةwildlife sanctuaries covering over 29,000 قطعة أرضacres in Massachusetts. Under a new president, the society is trying to develop a strategy for increasing the ولاءloyalty of its 65,000 members by engaging them more actively through improved communications and other measures. Findings from a survey of members are being analyzed for useful فطنةinsights.
STUDY QUESTIONS
How is MAS currently positioned against other environmental organizations in Massachusetts?
What is a new member محتملpotentially قيمةworth to MAS? (Hint: use customer lifetime analysis).
Beyond the financial issue, why is membership important to MAS?
What approaches should MAS use to حفظretain members and حثpersuade them to upgrade their membership levels?
As a participant in the Task Force on Member Communications Strategy, what actions would you recommend to the board?
ANALYSIS
1. How is MAS currently positioned against other environmental organizations in Massachusetts?
Evolution of MAS
The keys to this question are found in the sections History of the Audubon Movement and Evolution of Mass Audubon (pp. 602–605) and in the Appendix (pp. 613–615), which profiles eight other environmental organizations. Let’s look quickly at the timeline of MAS’s evolution and note the changes in focus.
1 Two شهيرprominent Boston women found MAS to داعيةadvocate/lobby for bird protection, soon has 600 members. Over next 20 years, MAS أحضانembraces a variety of صيانةconservation issues, including protection of land and موطنhabitat, especially wetlands.
1916 Creates America’s first private wildlife sanctuary at Moose Hill. Over the years, many more sanctuaries opened, MAS becomes known for:
− Lectures
− Guided nature walks
− Educational programs for children
− First environmental
OVERVIEW
Massachusetts Audubon Society (MAS) is one of the oldest nonprofit environmental organizations in the United States. It operates more than 40 الحياة البريةwildlife sanctuaries covering over 29,000 قطعة أرضacres in Massachusetts. Under a new president, the society is trying to develop a strategy for increasing the ولاءloyalty of its 65,000 members by engaging them more actively through improved communications and other measures. Findings from a survey of members are being analyzed for useful فطنةinsights.
STUDY QUESTIONS
How is MAS currently positioned against other environmental organizations in Massachusetts?
What is a new member محتملpotentially قيمةworth to MAS? (Hint: use customer lifetime analysis).
Beyond the financial issue, why is membership important to MAS?
What approaches should MAS use to حفظretain members and حثpersuade them to upgrade their membership levels?
As a participant in the Task Force on Member Communications Strategy, what actions would you recommend to the board?
ANALYSIS
1. How is MAS currently positioned against other environmental organizations in Massachusetts?
Evolution of MAS
The keys to this question are found in the sections History of the Audubon Movement and Evolution of Mass Audubon (pp. 602–605) and in the Appendix (pp. 613–615), which profiles eight other environmental organizations. Let’s look quickly at the timeline of MAS’s evolution and note the changes in focus.
1 Two شهيرprominent Boston women found MAS to داعيةadvocate/lobby for bird protection, soon has 600 members. Over next 20 years, MAS أحضانembraces a variety of صيانةconservation issues, including protection of land and موطنhabitat, especially wetlands.
1916 Creates America’s first private wildlife sanctuary at Moose Hill. Over the years, many more sanctuaries opened, MAS becomes known for:
− Lectures
− Guided nature walks
− Educational programs for children
− First environmental