Mcbride Marketing Paper Essay Example
McBride Marketing Paper
Jarvis Jenkins
BSA/310
12-10-10
Mona Ristovv
McBride Marketing Paper
Introduction
McBride Financial Service is a mortgage lender based out of Boise, Idaho. The goal of the company is to develop into most brilliant cost mortgage contributor by utilizing modern technology while keeping interest rates low. McBride always wishes to increase its current growth by expanding into five additional states Montana, North Dakota, Idaho, South Dakota and Wyoming. McBride will also strive toward improving the standard of the company with the traditional loans for purchasing and refinancing homes such as FHA and VA.
The company has also plotted to actually make money with in its first year of business, they plan to achieve this by financially breaking even by the six month mark. Furthermore, McBride has also devised a plan that will reduce their cost as well as boost the work effectiveness to enhance practices at work and give excellent customer service. To assist in this matter, the company will depend upon the technology they will implement. Another plan the company has chosen to do is to provide helpful and useful assistance with mortgages from the commencement to termination to boost its good name in the market place.
Discussion about Market Research
Marketing research involves a course of action that calculates the methods and approaches that appeal to the consumers to use the goods and services of a company. It is an extremely helpful method to recognize what the customers expects and requires from a business. As like any other company it will more than likely be a test for McBride Financial Services to overcome to understand the traditions of the market, but with this understanding comes the ability to build a suitable customer database as well as clientele. It would be in McBride’s best interest to use a descriptive, research plan. By using this method of market research they can reduce the expense for
Jarvis Jenkins
BSA/310
12-10-10
Mona Ristovv
McBride Marketing Paper
Introduction
McBride Financial Service is a mortgage lender based out of Boise, Idaho. The goal of the company is to develop into most brilliant cost mortgage contributor by utilizing modern technology while keeping interest rates low. McBride always wishes to increase its current growth by expanding into five additional states Montana, North Dakota, Idaho, South Dakota and Wyoming. McBride will also strive toward improving the standard of the company with the traditional loans for purchasing and refinancing homes such as FHA and VA.
The company has also plotted to actually make money with in its first year of business, they plan to achieve this by financially breaking even by the six month mark. Furthermore, McBride has also devised a plan that will reduce their cost as well as boost the work effectiveness to enhance practices at work and give excellent customer service. To assist in this matter, the company will depend upon the technology they will implement. Another plan the company has chosen to do is to provide helpful and useful assistance with mortgages from the commencement to termination to boost its good name in the market place.
Discussion about Market Research
Marketing research involves a course of action that calculates the methods and approaches that appeal to the consumers to use the goods and services of a company. It is an extremely helpful method to recognize what the customers expects and requires from a business. As like any other company it will more than likely be a test for McBride Financial Services to overcome to understand the traditions of the market, but with this understanding comes the ability to build a suitable customer database as well as clientele. It would be in McBride’s best interest to use a descriptive, research plan. By using this method of market research they can reduce the expense for