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McDonalds
McDonald’s Corporation

McDonalds Corporation is a centralized International company which operates in the fast food industry supplying hamburgers, french fries and other consumable items using standardization, heavy expansion and branding as the driving force. McDonalds operates in over 121 countries and has over 30,000 restaurants worldwide serving over 52 million customers a day. Its development from a drive-in restaurant in San Bernardino, California, to famous fast food chain restaurants of the world was purely based on the perfection of its operations – the secret of McDonald’s success.
McDonald’s operating system is characterized by focusing on uniformity for consistent quality, the effective supply chain connecting business to business ranging from suppliers, distributers, franchises, and last but not the least, the introduction of new products. With its consistent appetite for innovation and consistently high quality, McDonalds

Executive Summary: McDonald’s Corporation (Abridged)
McDonald’s development from its first drive-in restaurant in San Bernardino, California, to the famous fast food giant was based on the perfection of its operations - the recipe for its success and growth. Its operating system is characterized by focusing on uniformity for consistent quality, the formation of partner relationship with its franchises and supplier to improve operating system innovatively and last but not least the introduction of new products. With its steady drive for improvement and consistently high quality,
McDonald’s revolutionized the entire supply chain. Instead of regimenting its supplier and franchisees,
McDonald’s expected commitment from them in terms of adherence and experimentation. The implementted, smooth operating chain of suppliers, McDonald’s corporate management and franchisees balances each other, creates an entrepreneurial spirit that added value, innovation, economic of scale, the

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    References: 1. K.Ahaus, F.Diepman: “Balanced scorecard & INK management tool”, Kluwer 2005 2. CEDEFOP(2004): “Innovative practices in e-learning” 3. A.M.Husson, B.Merison, J.Schreurs, E.Morin, H.Van Heysbroeck: “European self-evaluation tool for e-learning: an ongoing focus on quality and customer’s needs” in Proceedings of the 11th Int. Conf. On technology supported Learning& Training: Online EDUCA Berlin Nov29-Dec 2, 2006. page 466-469; ISBN 3-9810562-3-X 4. N.K.Parker: “Quality delimna in online education”, in Anderson, Terry & Fathi Elloumi(eds) Theory and Practice of online learning. Athabasca University, Canada. 5. J.Schreurs, R.Moreau: “Presta Coach Performance Management and a balanced scorecard system PRESTA”, Proceedings of ECEC’2005 conference Toulouse April 11-13; ISBN: 90-77381-16-3; pages 49-56. 6. J. Schreurs, R.Moreau: “The EFQM self-assessment model in e-learning quality management.” In Proceedings of Conference EDEN2006 Wenen 15-17 June 2006. Pages 233-238; ISBN 963 06 0063 3 7. S.Ten Have: “Key managements model”. Financial Times Prentice Hall 2003. 8. www.efqm.org Authors Prof. Jeanne Schreurs Universiteit Hasselt Campus Diepenbeek, Agoralaan-Gebouw D, 3590 Diepenbeek jeanne.schreurs@uhasselt.be Rachel Moreau Universiteit Hasselt Campus Diepenbeek, Agoralaan-Gebouw D, 3590 Diepenbeek rachel.moreau@uhasselt.be…

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