memo
Veteran’s Marketing Memo
Military veterans stood up for our country and are not recognized enough for their dedication. There are many programs dedicated to providing assistance to veterans but not many ways to reward them for their devoted service to their country. Many veterans have been affected due to combat and some need help transitioning from military life to a civilian. As the director of for a military veterans foundation I must raise money to create a fallen heroes monument.
The first step is to identify the demographic and psychographic in my development. For demographics we would need to make the location an area that it has a good support system for veterans. After doing a lot of research Arlington, Virginia has many support systems in place for veterans. Here also lays the Veterans National Cemetery. In addition this area has a lot of retired veterans who have made this city their home after they are discharged from the Armed forces. I identified this area as the primary prospect location for the fallen heroes monument due to some of the psychographics that would play a major role in this project, beliefs and values. Being that the area is already very familiar with veteran’s affairs and it has become part of their culture. The population has a high statistic count for retired veterans that will provide a lot of support in attending and helping raise money for fallen soldiers that were lost at war. The targeted age group would range from 18 - 75. This age group covers previous and recent wars that many of these veterans were part of or the likelihood is that someone in their family was part of. Within these age group there will also be many service members currently serving the country on active duty or reserve.
How do demographics influence our fundraiser in a productive outcome? If we decide to do it in a different location where there are not as much military presence, would the outcome be as successful? The location is the key and what
Military veterans stood up for our country and are not recognized enough for their dedication. There are many programs dedicated to providing assistance to veterans but not many ways to reward them for their devoted service to their country. Many veterans have been affected due to combat and some need help transitioning from military life to a civilian. As the director of for a military veterans foundation I must raise money to create a fallen heroes monument.
The first step is to identify the demographic and psychographic in my development. For demographics we would need to make the location an area that it has a good support system for veterans. After doing a lot of research Arlington, Virginia has many support systems in place for veterans. Here also lays the Veterans National Cemetery. In addition this area has a lot of retired veterans who have made this city their home after they are discharged from the Armed forces. I identified this area as the primary prospect location for the fallen heroes monument due to some of the psychographics that would play a major role in this project, beliefs and values. Being that the area is already very familiar with veteran’s affairs and it has become part of their culture. The population has a high statistic count for retired veterans that will provide a lot of support in attending and helping raise money for fallen soldiers that were lost at war. The targeted age group would range from 18 - 75. This age group covers previous and recent wars that many of these veterans were part of or the likelihood is that someone in their family was part of. Within these age group there will also be many service members currently serving the country on active duty or reserve.
How do demographics influence our fundraiser in a productive outcome? If we decide to do it in a different location where there are not as much military presence, would the outcome be as successful? The location is the key and what