Midterm Review

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MComm100
–
Mass
Communication
in
Society

Midterm
Review
–
12th
Ed

(Chapters
1
–
9)
 Understand
the
definition
of
‘encoding’

What
is
‘negative
feedback’?

Characteristics
of
a
mass
communication
audience

What
is
a
‘media
vehicle’?

Characteristics
of
mass
communication
organizations

What
vehicles
have
increased
the
mobility
of
the
mass
media?

Trust
in
the
media
is
considered
what?

Definition
of
‘surveilance’

with
regard
to
individual
media
use

Consequences
of
relying
on
mass
media
for
interpretation

Definition
of
the
socialization
function

Which
media
is
devoted
primarily
to
entertainment?

What
is
meant
b
the
‘withdrawal’
function
with
regard
to
using
media

The
name
given
to
a
society
that
relies
on
the
spoken
word

Invention
of
Johann
Gutenberg

Significance
of
the
‘telegraph’

Elements
of
change
with
regard
to
development
of
photography

What
is
the
best
description
of
‘digital
technology’?

Characteristics
of
‘mobile
media’

The
internet
system
most
resembles
what?

What
is
a
‘URL’?

Definition
of
WIFI

What
are
popular
methods
to
make
a
profit
over
the
Internet?

Consequence
of
having
no
‘gatekeepers’
on
the
Internet

Characteristics
of
newspapers
in
early
America

Know
the
definition
of
the
‘First
Amendment’
to
the
Constitution

Relation
of
literacy
to
mass
media

Definition
of
the
‘penny
press’

Know
what
is
meant
by
‘yellow
journalism’

Predicted
features
of
the
future
newspaper

What
is
‘muckraking’?

What
were
the
three
types
of
magazines
that
evolved
between
WWI
and
WWII?

Time
and
TV
Guide
are
examples
of
which
type
of
magazine?

Significance
of
the
book
‘Uncle
Tom’s
Cabin’

What
major
event
caused
paperback
books
to
flourish?

Characteristics
of
the
contemporary
book
industry

Advantages
of
‘e‐books’

Which
company
was
the
first
broadcasting
network?

What