mintzberg
Marketing strategy
“Company A” Limited – Business Plan Commentary Business Plan - EXAMPLE Strictly Private & Confidential -- for internal use only --ConfidentialityThis document is only to be issued following the receipt of the Non DisclosureAgreement (NDA). This document may not be disclosed to any third party withoutthe prior written authorisation by “Company A” Limited. This document may onlybe disclosed to your officers and professional advisers on condition that they tooagree to be bound by the terms of the NDA.Basis of Information MemorandumThis document has been prepared to provide a guide to the Business implementingits growth strategies and the detail has been checked and approved by theDirectors of the Business. However the Directors of the Business are not makingany Representation or Warranty as to the fairness accuracy or completeness of thecontents of this document.Potential acquirers, investors or lenders must conduct their own reviews andsatisfy themselves in terms of the Business and its prospects for the future. TheDirectors accept no liability for any loss or damage whatsoever which may occur asa result of reliance on the information in this document.Questions and requests for further information regarding the Business should bemade in strictest confidence to:Joe BloggsManaging Director“Company A” Limited Page 1 of 26
“Company A” Limited – Business Plan Commentary “Company A” Limited Business PlanSection Description PageA Executive Summary 4B Background 5C The Organisational Business Model 6D Intellectual Property and trademanks 7E The Target Market – Hosting Services 7F Sales and Marketing 11G Competition 14H The Directors & Management Team 16I Financial Information 17 Appendix A – 5 Year Financial Forecast 18 Appendix B – Vertical Sector Growth Drivers 27 Page 2 of 26
“Company A” Limited – Business Plan CommentaryA. EXECUTIVE SUMMARY“Company A” Limited is a middle tier hosting company with a focus on high levels of technicaland customer
“Company A” Limited – Business Plan Commentary Business Plan - EXAMPLE Strictly Private & Confidential -- for internal use only --ConfidentialityThis document is only to be issued following the receipt of the Non DisclosureAgreement (NDA). This document may not be disclosed to any third party withoutthe prior written authorisation by “Company A” Limited. This document may onlybe disclosed to your officers and professional advisers on condition that they tooagree to be bound by the terms of the NDA.Basis of Information MemorandumThis document has been prepared to provide a guide to the Business implementingits growth strategies and the detail has been checked and approved by theDirectors of the Business. However the Directors of the Business are not makingany Representation or Warranty as to the fairness accuracy or completeness of thecontents of this document.Potential acquirers, investors or lenders must conduct their own reviews andsatisfy themselves in terms of the Business and its prospects for the future. TheDirectors accept no liability for any loss or damage whatsoever which may occur asa result of reliance on the information in this document.Questions and requests for further information regarding the Business should bemade in strictest confidence to:Joe BloggsManaging Director“Company A” Limited Page 1 of 26
“Company A” Limited – Business Plan Commentary “Company A” Limited Business PlanSection Description PageA Executive Summary 4B Background 5C The Organisational Business Model 6D Intellectual Property and trademanks 7E The Target Market – Hosting Services 7F Sales and Marketing 11G Competition 14H The Directors & Management Team 16I Financial Information 17 Appendix A – 5 Year Financial Forecast 18 Appendix B – Vertical Sector Growth Drivers 27 Page 2 of 26
“Company A” Limited – Business Plan CommentaryA. EXECUTIVE SUMMARY“Company A” Limited is a middle tier hosting company with a focus on high levels of technicaland customer