Mission and vision
Mission statement
“Reason for existing”
1. What do we do?
We drill, we make pipes, we make wells, we help to clean the environment,
2. How do we do it?
3. Who for?
We do it for our clients, for the countries and in the end for local people
4. Why do you do it?
Values
Triple A – grade system
HSE – employee and environment orientated
Quality and Ethics – product and customer orientated
Performance – business and finance orientated
Fancy words to use:
The best, clear, easy, secure, quality, strong, fast?, vision, make a change/traditional/growing business, innovative, progressive, excellence, sustainable, world-class/globally operating, inspiration,
Make the brand stand for one thing.
What is our product for? What role does it play in people’s lives?
How does Bauer help the local community? Or globally?
Corporate Social Responsibility
Sustainable development the Group's environmental policy stipulates that environmental impact must be minimized in all construction works and other projects
Vision
What do we want to achieve? In the future (Where are we going with this?) When would you be satisfied as the company owner?
Obvious:
We want to be N.1 company on the market
Future of mankind
Strategic goals
Smaller visions for various areas, they are based on the vision and represent the desirable states and conditions which the company wants to achieve.
Strategic, Measurable, Achievable, Realistic, Timed, Ethical, Rewarded
Areas:
1. Market
2. Financial performance
3. Business growth
4. research and development, the level of technology and investment,
5. Social Services, the quality of employees and motivation systems,
6. implementation of information systems, and the environment
Strategy
How do we reach these strategic goals?
Swot analysis http://www.linkedin.com/today/post/article/20130626044531-64875646-what-the-hell-is-wrong-with-mission-and-vision-statements BCG method
“Reason for existing”
1. What do we do?
We drill, we make pipes, we make wells, we help to clean the environment,
2. How do we do it?
3. Who for?
We do it for our clients, for the countries and in the end for local people
4. Why do you do it?
Values
Triple A – grade system
HSE – employee and environment orientated
Quality and Ethics – product and customer orientated
Performance – business and finance orientated
Fancy words to use:
The best, clear, easy, secure, quality, strong, fast?, vision, make a change/traditional/growing business, innovative, progressive, excellence, sustainable, world-class/globally operating, inspiration,
Make the brand stand for one thing.
What is our product for? What role does it play in people’s lives?
How does Bauer help the local community? Or globally?
Corporate Social Responsibility
Sustainable development the Group's environmental policy stipulates that environmental impact must be minimized in all construction works and other projects
Vision
What do we want to achieve? In the future (Where are we going with this?) When would you be satisfied as the company owner?
Obvious:
We want to be N.1 company on the market
Future of mankind
Strategic goals
Smaller visions for various areas, they are based on the vision and represent the desirable states and conditions which the company wants to achieve.
Strategic, Measurable, Achievable, Realistic, Timed, Ethical, Rewarded
Areas:
1. Market
2. Financial performance
3. Business growth
4. research and development, the level of technology and investment,
5. Social Services, the quality of employees and motivation systems,
6. implementation of information systems, and the environment
Strategy
How do we reach these strategic goals?
Swot analysis http://www.linkedin.com/today/post/article/20130626044531-64875646-what-the-hell-is-wrong-with-mission-and-vision-statements BCG method