mission and vission

‫بسم اهلل الرحمن الرحيم‬
Mission &Vision
By:
Mohanad Mohammed Osman Elawad
Principle of Business
SIU-MBA (Batch 9)
Differences between Mission & Vision by Mohanad M.Osaman

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MISSION
THE MISSION IS A BRIEF, TYPICALLY ONE-SENTENCE, STATEMENT THAT DEFINES
THE FUNDAMENTAL PURPOSE OF THE ORGANIZATION. IT SHOULD ANSWER THE
QUESTION WHY THE ORGANIZATION EXIST?

CHARACTERISTICS:-

- short
- memorable

- inspiring
- market focus- who we are serving, what value we are providing …
- what you want to be remembered for

Differences between Mission & Vision by Mohanad M.Osaman

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MISSION
THE MISSION DEVELOPMENT PROCESS:1- Brainstorm what the organization is doing or activity using action verbs.

2- Define 2 to 3 competencies that are critical to your long-term success.
3- Define your customers.
4- Define where you operate geographically.
5- Build a sentence that combines points 1, 2, 3, 4.

6- The sentence should be forward looking and credible.

Differences between Mission & Vision by Mohanad M.Osaman

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MISSION
Example
1- Brainstorming for Activity :-

provide Ignition system; design Ignition System; manufacture Ignition system; service ignition system; deliver Ignition system.

Differences between Mission & Vision by Mohanad M.Osaman

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MISSION

2- Brainstorming for Competencies:-

manufacturing Excellence; validation technology; complex mechanical design.

Differences between Mission & Vision by Mohanad M.Osaman

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MISSION

3-Brainstorming for Customers:-

aerospace industry; aerospace constructors; the customers of the aerospace industry.

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MISSION

4-Brainstorming for Geographical area:

locally;
Europe +; world-wide. Differences between Mission & Vision by Mohanad M.Osaman

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MISSION

5-Brainstorming for Mission:

„through manufacturing excellence we provide ignition systems to the world-wide aerospace