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LCCI International Qualifications

Level 3 Certificate in Public Relations

Syllabus
Effective for examinations to be held from
Series 2, 2010

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Email. [e-mail] www.lcci.org.uk 1

INTRODUCTION
Education Development International (EDI) is a leading international awarding body that was formed through the merger of the London Chamber of Commerce and Industry Examinations
Board (LCCI) and a leading online assessment provider GOAL. EDI now delivers LCCI
International Qualifications (LCCI IQ) through a network of over 5000 registered centres in more than 120 countries worldwide. Our range of business-related qualifications are trusted and valued by employers worldwide and recognised by universities and professional bodies.

Level 3 Certificate in Public Relations
Aims
The aims of this syllabus are to enable candidates to develop a broad understanding in the key areas of:


media relations and media activities



publics and the media



the nature, roles and responsibilities of public relations



the organisation of public relations



general and specialist areas of Public Relations activities e.g. crisis PR, financial PR, corporate PR, community relations etc



sponsorship and exhibitions



personal development

Target Audience and Candidate Progression
Successful candidates who also obtain passes in two other subjects from a specific list within a period of 3 months will be eligible for the LCCI IQ Level 3 Diploma in Public Relations.
Successful candidates who achieve the Level 3 Group Diploma in Public Relations will be eligible to apply to the Chartered Institute of Public Relations (CIPR) Advanced Certificate in
Public Relations.

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Structure of the Qualification
The level 3 Certificate in Public Relations is a single unit qualification that consists of the range of topics detailed below:

Syllabus Topics