Module guide

Leicester Business School at De Montfort University

MARK3020
Contemporary Issues in Advertising and Public Relations
2013-14

1

Contents
Introduction ................................................................................................................ 3
Learning outcomes ...................................................................................................... 3
Module Leader ............................................................................................................ 3
Choosing a topic .......................................................................................................... 4
How the module works ............................................................................................... 5
Assessment ................................................................................................................. 5
Pass mark .................................................................................................................... 5
Reassessment ............................................................................................................. 6
Late Submissions ........................................................................................................ 6
Skills Development for university and professional success ...................................... 7
BLISS (Business and Law Information and Skills) ........................................................ 7
CLaSS in Business and Law ......................................................................................... 7
The Centre for Learning and Study Support (CLaSS), ................................................. 7
Class schedule ............................................................................................................ 9
Reading and resources .............................................................................................. 10
Books