Operations Strategy in a
Global Environment
PowerPoint presentation to accompany
Heizer and Render
Operations Management, 10e
Principles of Operations Management, 8e
PowerPoint slides by Jeff Heyl
© 2011 Pearson Education, Inc. publishing as Prentice Hall
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Developing Missions and
Strategies
Mission statements tell an organization where it is going
The Strategy tells the organization how to get there
© 2011 Pearson Education, Inc. publishing as Prentice Hall
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Mission
Mission - where are you going?
Organization’s purpose for being
Answers ‘What do we provide society?’
Provides boundaries and focus
© 2011 Pearson Education, Inc. publishing as Prentice Hall
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Merck
The mission of Merck is to provide society with superior products and services—innovations and solutions that improve the quality of life and satisfy customer needs—to provide employees with meaningful work and advancement opportunities and investors with a superior rate of return.
Figure 2.2
© 2011 Pearson Education, Inc. publishing as Prentice Hall
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Hard Rock Cafe
Our Mission: To spread the spirit of
Rock ’n’ Roll by delivering an exceptional entertainment and dining experience. We are committed to being an important, contributing member of our community and offering the Hard
Rock family a fun, healthy, and nurturing work environment while ensuring our long-term success.
Figure 2.2
© 2011 Pearson Education, Inc. publishing as Prentice Hall
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Arnold Palmer Hospital
Arnold Palmer Hospital for
Children provides state-of-the-art, family centered healthcare focused on restoring the joy of childhood in an environment of compassion, healing, and hope.
Figure 2.2
© 2011 Pearson Education, Inc. publishing as Prentice Hall
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Factors Affecting Mission
Philosophy
and Values
Profitability
and Growth
Environment
Mission
Customers
Public Image
Benefit to
Society
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