P&G in Singapore
Strategic Locations Proctor & Gamble took time in deciding where to locate both their regional headquarters and the perfume plant in Singapore. P&G decided to place the perfume plant along the coastal part of the country in Tuas, Singapore (Moneycontrol.com, 2008). The plant operates on a just in time process. The plant receives raw materials only as they need it and send out supplies to the main manufacturing plants to be used in the products only as they need it. By being along the coast it is easy to have the ships and trucks pick up and deliver the products in as short of time as possible. The regional headquarters is located in the large business area of downtown. This is a good location because it locates them around local government and other businesses that may make rules and policies that could affect P&G. It also allows them to have the most resources and contacts from the local economy to use in the region.
Entry Modes into P&G Singapore Relationships have been in place with two main groups in Singapore long before Proctor and Gamble ever decided to build a plant. The Economic Development Board and A*Star’s Institute for Materials Research and Engineering are the two main groups they have been involved with. Since Proctor and Gamble built these relationships before building a plant in Singapore they have thus established a strategic alliance with Singapore. The Economic Development Board and A*Star’s Institute for Materials Research and Engineering have come together with Proctor and Gamble to share resources and complete a project. Proctor and Gamble benefit from setting up a strategic alliance with A*Star by getting the privilege of looking at IMRE’s innovative research (Moneycontrol.com, 2008). In return for this preferential treatment, P&G shares its new innovations with A*Star’s IMRE (Moneycontrol.com, 2008).
P&G also entered into the Singapore manufacturing industry through a Greenfield venture. The 6,500-sq.-meter-fragrance
Entry Modes into P&G Singapore Relationships have been in place with two main groups in Singapore long before Proctor and Gamble ever decided to build a plant. The Economic Development Board and A*Star’s Institute for Materials Research and Engineering are the two main groups they have been involved with. Since Proctor and Gamble built these relationships before building a plant in Singapore they have thus established a strategic alliance with Singapore. The Economic Development Board and A*Star’s Institute for Materials Research and Engineering have come together with Proctor and Gamble to share resources and complete a project. Proctor and Gamble benefit from setting up a strategic alliance with A*Star by getting the privilege of looking at IMRE’s innovative research (Moneycontrol.com, 2008). In return for this preferential treatment, P&G shares its new innovations with A*Star’s IMRE (Moneycontrol.com, 2008).
P&G also entered into the Singapore manufacturing industry through a Greenfield venture. The 6,500-sq.-meter-fragrance
References: Euromonitor International. (2008). Household Care in Singapore. Retrieved April 4, 2008, from http://www.euromonitor.com/Household_Care_in_Singapore FoodIngredientsfirst.com Icfaian School of Management. (2001, March 18). Procter &Gamble. Retrieved April 2, 2008, from http://ismindia.org/cases/pandg.html LifeScan, Inc Min, Chia Yan. (2008, March 6). P&G Opens first Asia perfume plant in Singapore. The Straits Times. Retrieved April 4, 2008, from http://www.asiaone.com/News/The%2BStraits%2BTimes/Story/A1Story20080306-52941.html Moneycontrol.com. (2008, March 7). P & G selects Singapore for its perfume plant. Retrieved April 4, 2008, from http://www.moneycontrol.com/india/news/news/ pg-selects-singapore-for-its-perfume-plant/08/54/329471 P&G. (2008). Corporate Info Structure-Four Pillars. Retrieved April 3, 2008, from http://www.pg.com/jobs/corporate_structure/four_pillars.jhtml P&G.com