P&G Strategic Plan
Procter & Gamble Strategic Plan
TABLE OF CONTENTS
Page
Executive Summary 4
Introduction 5-7 History 5-6 Mission and Vision Statements 6-7
Strategic Assessment 7-21 External Forces Evaluation Matrix 8-13 Internal Forces Evaluation Matrix 13-18 Financial and Operational Analysis 18-21
Strategic Recommendations 21-31 The Grand Strategy Matrix 21-24 Internal-External Matrix 24-27 SWOT Matrix 27-28 Strategy Selections 29-31
Action Plan 31-32 Implementation Activities 31-32 Implementation Risks and Mitigation 32
Conclusion 33-34
Appendix A Strategic Assessment IFE Matrix i EFE Matrix ii Debt Ratios iii Liquidity Ratios iv Activity Ratios v Asset Management vi Profitability Ratios vi Dividends Chart vii Business Analysis vii Growth Ratios viii Profitability Ratios ix-x
Appendix B Strategic Recommendations Grand Strategy Matrix xi Internal-External Matrix xii SWOT Matrix xiii QSPM xiv
Appendix C Action Plan Implementation Activities and Schedule xv-xvi Project Gantt Chart xvii Implementation Risks and Mitigation Strategies xviii
Executive Summary Our Procter & Gamble Strategic Plan makes available an investigation and assessment of the current and prospective opportunities for the company based on in-depth market and company research. Analyses are based on standard business strategy analysis tools, which are: Strengths, Weaknesses, Opportunities & Threats (SWOT) analysis, External and Internal Factors Evaluation (EFE/IFE) Matrices, and standard financial analyses including competitive comparison with Procter & Gamble’s industry. Strategic alternatives were evaluated with the use of the Internal-External (IE) Matrix and the Grand Strategy Matrix which fed into the Quantitative Strategic Planning Matrix
TABLE OF CONTENTS
Page
Executive Summary 4
Introduction 5-7 History 5-6 Mission and Vision Statements 6-7
Strategic Assessment 7-21 External Forces Evaluation Matrix 8-13 Internal Forces Evaluation Matrix 13-18 Financial and Operational Analysis 18-21
Strategic Recommendations 21-31 The Grand Strategy Matrix 21-24 Internal-External Matrix 24-27 SWOT Matrix 27-28 Strategy Selections 29-31
Action Plan 31-32 Implementation Activities 31-32 Implementation Risks and Mitigation 32
Conclusion 33-34
Appendix A Strategic Assessment IFE Matrix i EFE Matrix ii Debt Ratios iii Liquidity Ratios iv Activity Ratios v Asset Management vi Profitability Ratios vi Dividends Chart vii Business Analysis vii Growth Ratios viii Profitability Ratios ix-x
Appendix B Strategic Recommendations Grand Strategy Matrix xi Internal-External Matrix xii SWOT Matrix xiii QSPM xiv
Appendix C Action Plan Implementation Activities and Schedule xv-xvi Project Gantt Chart xvii Implementation Risks and Mitigation Strategies xviii
Executive Summary Our Procter & Gamble Strategic Plan makes available an investigation and assessment of the current and prospective opportunities for the company based on in-depth market and company research. Analyses are based on standard business strategy analysis tools, which are: Strengths, Weaknesses, Opportunities & Threats (SWOT) analysis, External and Internal Factors Evaluation (EFE/IFE) Matrices, and standard financial analyses including competitive comparison with Procter & Gamble’s industry. Strategic alternatives were evaluated with the use of the Internal-External (IE) Matrix and the Grand Strategy Matrix which fed into the Quantitative Strategic Planning Matrix
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