Perceptual Maps

Ranked from most healthy to least healthy.
1a) http://jambajuice.com/ - Jamba Juice
2a) http://www.soupersalad.com/- Souper Salad
3a) http://www.lucianositalian.com/ - Lucianos Italian
4a) http://www.subway.com/subwayroot/default.aspx - Subway
5a) http://www.schlotzskys.com/ - Schlotskys Deli
6a) https://www.tgifridays.com/ - TGI Friday’s
7a) http://www.bjsrestaurants.com/ - BJ’s Restaurant
8a) http://www.rudysbbq.com/page/home - Rudy’s Barbeque
9a) http://www.wienerschnitzel.com/ - Wienerschnitzel
10a) http://www.mcdonalds.com/us/en/home.html - McDonalds
Ranked from most expensive to least expensive
1b) http://www.mcdonalds.com/us/en/home.html
2b) http://www.wienerschnitzel.com/
3b) http://www.subway.com/subwayroot/default.aspx
4b) http://www.schlotzskys.com/
5b) http://www.rudysbbq.com/page/home
6b) http://www.soupersalad.com/
7b) https://www.tgifridays.com/
8b) http://jambajuice.com/
9b) http://www.bjsrestaurants.com/
10b) http://www.lucianositalian.com/

Most Expensive 10b

8b 9b 7b 6b

Least Healthy 5b Most Healthy 4b

3b 1b 2b

Least Expensive

1a) http://jambajuice.com/ - Jamba Juice
Target Market – High income, health concerned, convenience speed.
Good position – high traffic areas
2a) http://www.soupersalad.com/- Souper Salad
TM - High income, health concerned, convenience speed, Vegan/vegetarian niche
Poor position – sought out
3a) http://www.lucianositalian.com/ - Lucianos Italian
TM – high income, occasion focused, culture based, high end experience
Good position – uptown/cultural destination
4a) http://www.subway.com/subwayroot/default.aspx - Subway
TM – low income, healthy concerned, substitute to