Personal Grooming
Health, Beauty
& Personal
Grooming:
a global Nielsen consumer report
March
2007
Contents
A global Nielsen consumer report on personal grooming, and the use of health and beauty products and treatments
Twenty-somethings, Brazilians, Portuguese and Greeks the most dedicated to style
Looking good? Is it for you, your partner, or to find a new one?
1–2
3
4–5
Metrosexuals – it’s OK to invest in looking good
5
A bad hair day is out of the question when it comes to looking good
6
If money were no object, the ultimate indulgence: body massages, new hairdos and shiny white teeth!
7
Skin lightening big business for China, Asia
8
Supermarkets are the most popular channel for health and beauty products, followed by chemist/pharmacies/drugstores
9
Price by far the biggest influence on choice, followed by product’s promise and brand
10
Mass market products just as good as premium, expensive alternatives
11
Abbreviated countries
12
About the survey
12
A global Nielsen consumer report on personal grooming, and the use of health and beauty products and treatments
In a society seemingly obsessed with beautiful people and celebrity, where unrealistically thin models strut catwalks and airbrushed photographic images adorn billboards and magazine covers, over two thirds of consumers the world over agree the pressure to look good is much greater that it was in our parents’ day. But that doesn’t mean consumers are prepared to spend more to enhance their appearance, or go out of their way to look stylish all the time, according to a recent Nielsen survey.
The Nielsen Company surveyed 25,408 internet users in 46 markets from Europe, Asia Pacific, North America and the
Middle East about their purchase of health and beauty products, where they bought them, what influenced their purchase, and whether mass market produced hair, skin and cosmetic products were just as good as premium
& Personal
Grooming:
a global Nielsen consumer report
March
2007
Contents
A global Nielsen consumer report on personal grooming, and the use of health and beauty products and treatments
Twenty-somethings, Brazilians, Portuguese and Greeks the most dedicated to style
Looking good? Is it for you, your partner, or to find a new one?
1–2
3
4–5
Metrosexuals – it’s OK to invest in looking good
5
A bad hair day is out of the question when it comes to looking good
6
If money were no object, the ultimate indulgence: body massages, new hairdos and shiny white teeth!
7
Skin lightening big business for China, Asia
8
Supermarkets are the most popular channel for health and beauty products, followed by chemist/pharmacies/drugstores
9
Price by far the biggest influence on choice, followed by product’s promise and brand
10
Mass market products just as good as premium, expensive alternatives
11
Abbreviated countries
12
About the survey
12
A global Nielsen consumer report on personal grooming, and the use of health and beauty products and treatments
In a society seemingly obsessed with beautiful people and celebrity, where unrealistically thin models strut catwalks and airbrushed photographic images adorn billboards and magazine covers, over two thirds of consumers the world over agree the pressure to look good is much greater that it was in our parents’ day. But that doesn’t mean consumers are prepared to spend more to enhance their appearance, or go out of their way to look stylish all the time, according to a recent Nielsen survey.
The Nielsen Company surveyed 25,408 internet users in 46 markets from Europe, Asia Pacific, North America and the
Middle East about their purchase of health and beauty products, where they bought them, what influenced their purchase, and whether mass market produced hair, skin and cosmetic products were just as good as premium